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Wednesday, December 14, 2011 | 6:52am
50 Cent’s Schizophrenic Brand Now Sellng A Fitness Book
Rumors he’ll be releasing a women’s underwear line next. Not really but I wouldn’t be surprised.
@50cent
Can someone please explain to me what the 50 Cent brand represents? I can remember a day when it was defined by an “I don’t give a F*ck” attitude and will demolish anything that crosses its path. It was a brand that was rooted in the streets and its code. Even his Vitamin Water deal wasn’t able to water it down. It goes without saying that something has changed.
While he’s been borderline successful on the fringes of the business world 50′s credibility within Hip Hop has wained. His most recent project, a knockoff 5 Hour Energy shot said to donate some of its profits to feeding the hungry has painted the once gangster a hood humanitarian. So what is 50 now? Is he a rapper, a business man, Robin Hood?
Perhaps he’s an author or even a physical trainer. The Queens native is back to hitting the books. Curtis is preparing his next publication, Formula 50: A 6-Week Total Body Transformation Plan which is said to detail a metabolic resistance training (MRT) regiment and nutrition guide.
This will be 50′s 3rd book on the heels of the success of his 2009 release of the 50th Law, an extension of Robert Green’s 48 Laws of Power. Last month, the rapper released Playground focusing on childhood bullying. So while at the end of the day we might be oversaturated and completely fed up with 50 its clear he’ll still remain relevant and with an open bank account.
FILED IN Business & Marketing, News
Wow!! Dude is going to be selling us oxygen pretty soon.