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Monday, May 16, 2011 | 11:31pm
Rihanna Rubs In Some Nivea and Shows What Skin Should Look Like at 100
Latest endorsement spells huge dividends for the new Queen of pop
@Rihanna #Nivea
What up my people. Highbrid Outdoor has been keeping me crazed so I apologize for the gaps. I’m going to get back on my grizzly though. Thanks for staying loyal and holding me down.
Did you know body lotion, Nivea is turning 100 years old? Yep, and to celebrate they’re launching a brand new campaign with their new “Global Brand Ambassador”, Rihanna. She’s got pretty decent skin right? Hmmm. Maybe it doesn’t really matter after all Nivea comes from the Latin “Niveus” translated “snow white” so maybe they were more interested in her skin tone or maybe it was her abusive past in correlation to the Disney Narative. I digress.
Nivea used her latest hit single, California King Bed, to reinforce its brand messaging with the lyrics (“Chest to chest. Nose to nose. Palm to palm. We were always just that close”).
FILED IN Business & Marketing, Fashion, Honeys, TV
SHE’S SO FINE!!
Never was the biggest Rihanna fan or thought she was the baddest thang out, but her skin tone and sex appeal is crazy….