@SnoopDogg @blastbycolt
When I first saw these Colt 45 ads a few week back over at some of the far cooler swag dipped Hip Hop blogs I’ll admit I was confused.  Is this an energy drink? Soda? A little research reveals that the malt-liquor brand’s new drink called “Blast” actually contains twice as much alcohol as the original and is blended with fruit flavors like Pomegranate-Blueberry and Raspberry-Watermelon.

So when Snoop Dogg signed on to promote the product which is slated to hit stores next month it raised concerns the product was targeting underage drinkers. These blended malt beverages have become all the rage lately as brands like Four Loko, Joose and Tilt have hit the market but as West Indians will note such beverages like Shandy have been around for years.

Colt 45 recently came to Snoop’s defense, claiming his involvement is not an endorsement, but rather “part of his lifestyle.”

“That’s just him being a true partner and saying I’m not just an endorser,” Daren Metropoulos, owner of parent company Pabst Brewing Company, told the New York Times. “Whether he’s putting it in his songs or having his posse drinking it, it’s part of his lifestyle.”

So he just thought the drink was so cool, so good he just appeared in the ads for free?! Yeah, ok!  Despite the ill advised statement what do you think? Sound Off: Do you think Colt 45′s new Blast and its use of Snoop Dogg in its Marketing is designed to attract underage consumers?

via: NY Daily News