@IamDiddy @OFFICIALCIROC @YoutheManNYC
This holiday season Diddy, on the surface, is playing the role of the socially responsible Santa.  He and his beloved vodka, Ciroc, have partnered with NYC DOT and E! Entertainment in effort to combat drunk driving.

Diddy Claus and his elves will be distributing 2,000 pre-paid debit cards throughout the Big Apple, good for $25 worth of travel in the city’s taxicabs, car services, subways, PATH trains and New Jersey transit so folks can get home safely without the pressure of feeling the need to drive under the influence.

“As the ‘Official Vodka of New Year’s Eve’ Ciroc has made a huge impact over the last two years by helping New York get home safely, so I’m proud to announce that we’re bringing the program back in an even bigger way,” said Diddy. “New York is the world’s most iconic holiday destination, so I’m excited to lead by example to demonstrate that a smooth, sophisticated holiday season doesn’t end when the ball drops, but when everyone gets home safely.”

Don’t hate the player hate the game.  Why not sell some vodka while reminding people not to drive while drinking it right?  Kind of an oxymoron but the marketing genius that is Diddy finds a way to flip it so he can promote both and look like a saint while doing it.  The true sign of a marketing genius.  Then again we might have to salute the person who thought it a good idea to hire him in the first place.  That idea paid off huh?  Anyway, if you’re interested in one of those “travel vouchers” head on over to Twitter and follow @YoutheManNYC to find out where Diddy Claus will be sharing his benevolence