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6 comments

Tuesday, November 9, 2010 | 9:33am

‘Fly Nigga’ Diddy To Close Down His Flagship Sean John Store Due to Poor Sales

Posted by Juan

The self-proclaimed “Fly Nigga” will have to find somewhere else to “get dressed.”


@iamdiddy #seanjohn
Diddy may have to rethink his whole “How a Fly Nigga Gets Dressed 101″ viral video strategy.  Truth is you can’t be so fly if you’re closing down the stores you’re selling that so-called fly gear at.  He can try and fool Hip Hop all he wants but hey truth is very few are immune to a cold economy and the Fashion Industry, especially higher end fashion has been hit very hard.  People just aren’t buying designer clothes as much and if they are, they’re scouring the racks at Marshalls for deals.

As a result the Outspoken Spokesman of money has been forced to close up shop on his flagship Sean John store on 5th Avenue in Manhattan.  According to reports, employees of the store were given their pink slips and told the move was due to low sales.  With Diddy’s SJ brand now firmly planted under the Macy’s umbrella this move could be a strategic shift to position his apparel for the more department store shopper anyway.  Of course the buzz from the Diddy camp is that they’re just moving to a better location but we know better. The days of Rocawear and Sean John putting up 9 Figure revenues annually are over…at least for the foreseeable future.  So to any of you budding entrepreneurs out there looking to start yet ANOTHER clothing line…don’t!

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6 Responses to ‘Fly Nigga’ Diddy To Close Down His Flagship Sean John Store Due to Poor Sales

  1. Mr. Bad Guy says:

    I havent purchased anything at full price since March 2002, when my son was born.
    .
    What used to finance $90 Polo jeans, $75 DKNY shirts, and Clarks went to X-tra jumbo Pampers, economy sized cans of Similac, and 529 plan deductions… Then my daughter was born… But I only I have 14 years left on my sentence…. I’ll be “FLY” again,… someday….. LOL

  2. temps says:

    it could be more location i work in soho and real talk young black teens (esp dudes in tandem) stay strutting down broadway with a bag from :hollister, billionaire boys club, rugby, kid robot, true religion and i mean daily i’m usually the only male with a non apparel bag (usually duane reade or from my alma mater bookstore)

    this is not the recession from the 90′s-remember there was no gentrification and no internet, bushwich looked broke, harlem still had its scars and the stuy was just as bad any hood, now though those hoods arent really hood and i think the web has changed (and this economy) the way stores sell

    as a teen i never remembered so many top store with teens in them-so they must have a section of permanently marked down clothes

    remember we were the generation going to the outlet malls in PA trying to get deals its weird this economy i see more gucci now than in the 90′s when hustlers were runnin the show

  3. B.E.B. says:

    LMAO!!! Yo Juan, you’re right about Marshalls!! I was just there last night and I was looking through the Ralph Lauren racks!! No lie, they got some nice shirts though lol…

  4. 4pl says:

    This hurts a little I was always proud that as a black dude Diddy was able to have a store on 5th ave. And it wasn’t no BS store either that shit is fly! But most of his stuff is definitely overpriced. Funny Thing One Time I was on a first date w/this broad and we went into the Sean John Store reluctantly she suggested that she pick out some pieces and I’ll try em on Long story short I ended up buying one button down shirt for $70. Later on that night I smashed the next day the shirt got returned. I aint stupid!

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