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Wednesday, September 29, 2010 | 12:48pm
Queen Latifah Gets Her Entrepreneur On. Gets In Bottled Water Biz
Latifah will Leverage her TV/ Fillm exposure to give high visibility to the budding New York Water Company.
@IAMQUEENLATIFAH #newyorkwatercompany
Very quietly Queen Latifah has become the female Will Smith not only successfully making the transition from rap to Hollywood but doing it gracefully and to critical acclaim. And while Will Smith is busy with Fela, TV shows and other ventures to expand his business portfolio, The Queen is is expanding her business portfolio with a new investment in New York Spring Water Inc.
Ms. Dana Owens’ Flavor Unit Entertainment recently bought into the water company which oversees brands like VBlast vitamin water, Bee multivitamin water for kids, Aqua84 enhanced mineral water brand as well as good ole traditional drinking water from the Catskill region of New York.
“Latifah and I are really excited about this partnership,” Flavor Unit Co-Founder and long-time Latifah collaborator, Shakim Compere told AllHipHop.com in a statement today (September 29th). “New York Spring Water is an innovative company and is definitely at the forefront of new product developments in the industry,” he continued.
The idea behind the partnership is to use Latifah’s growing influence and exposure in movies for opportunities for product placement and banter. So expect the next time you see her in a movie or on the couch promoting one for her to be drinking one of New York Water’s growing line of products.
Via AHH
FILED IN Business & Marketing, Honeys, Movies, TV
I get it, they know that she is popular right now, & they’re using her popularity to try to increase the size of their product’s fan base. PEACE!!!
Who’s her lovely friend on the right?