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Sunday, April 4, 2010 | 5:08pm
Mos Def Cameos on Yo Gabba Gabba But Can Nick Jr. damage an emcee’s credibility?
SOUND OFF: Did Mos sell out? Can today’s emcee be expected to refrain from any mainstream association?
@MosDefOfficial, YoGabbaGabba, #sellout
The marketing team for Nick Jr.’s Yo Gabba Gabba television program has been hard at work recently cross promoting with Kia on a Superbowl ad. The popular kids program also hosted the worlds best Hip Hop band, the Legendary Roots Crew who made a special guest appearance. Recently Brooklyn’s own, Most Def does his thing on the children’s program as well. But after looking at the mixed reviews from his fans on Okayplayer.com it made me think. With so many options available for Hip Hop today is it still reasonable to expect rappers, specifically those such as Mos who bring a conscious and less mainstream approach to the table to refrain from such associations?
FILED IN Business & Marketing, Editorials, TV
yo gabba be jammin. he str8.
biz markie is behind yo gabba thats why its so Hip-Hop….
Good call. I had forgot about that.
The roots were on Yo Gabba gabba, so was Leila Ali and Mya. Who cares? Good show. Keeps the kids silent and Mos Def isn’t tarnished.
^^^ Speaks from experience ^^^ (There’s a party in my tummy so yummy, so yummy)
Why did I start bobbing my head to your response and imagine the green one dancing? lol
we did it we did it we did it….lol my lil girl loves dat show….the beats be jammin like a bitch
Mos Def transcends hip hop conformity. No one called him a sell out when he did Top Dog/UNder Dog. No one called him a sell out when he took to the big screen. No one called him a sell out when he he came out with Black Jack Johnson. So how would a Yo Gabba appearance suddenly make him one?
The late 90′s was a dark time for hip hop (in my opinion) and i was on my way out. Mos brought me back.