@LudaJuice @uscensusbureau
The U.S. government has spent millions on a Federal advertising campaign to ensure Americans and visitors both illegal and illegal fill our their 2010 Census.  While Highbrid Outdoor (sister company to Highbrid Nation) got shafted on an all but promised piece of that pie, that’s another post for another day.

Any way, in effort to target the historically under counted African American community, particularly the Hip Hop generation, they’ve enlisted the help of Ludacris, to promote the cause, via “Luda on the Block” campaign

Luda will embark on a five city tour during April where he’ll encourage people to fill out their Census form and how proper representation can ensure their communities are proportionality allocated the $400 Billion yearly federal funding earmarked  projects such as building and maintaining roadways, bridges, tunnels and public works, emergency services, schools, and job training.  He’ll also hit home the point that the Census is only conducted every ten years so conditions may not change if they don’t take initiative.

The 2010 Census “Luda on the Block” tour will visit or has visited the following target cities:

Dallas 3/19 (Past)
New Orleans 3/23 (Past)
NYC 4/5
Washington DC 4/6
Atlanta 4/9

“I look at our communities now and I see many empty lots, closed clinics, dilapidated schools and an overall breakdown of social services for the poor and elderly,” said Ludacris. “Today is a day for change. I plan to knock on doors in various neighborhoods around this country to try and dispel any myths about the Census. It’s important that we all stand up and be counted so we can help create potential financial opportunities for our dying communities.”

The “Luda on the Block” campaign is part of a joint effort on the part of lead Census agency, DraftFCB, NY and ethnic shop, Globalhue‘s strategy to reach our communities.  The campaign will run in TV and via a viral online campaign.