@iamdiddy #PEEDiddy

I used to hate on Diddy hard.  I thought he was a bit of a clown with his dancing and shinny suits, silly vlogs etc.  As an AVID Ciroc Vodka drinker back in my heavier drinking days, I actually SWITCHED brands when it was revealed to me that Diddy was in fact at the helm.  It was then I realized I couldn’t knock the man’s hustle.  He is the quintessential business mind of our Hip Hop generation.  Say what you will about Jay-Z or Russell Simmons, Diddy has fought hard and tirelessly for every dollar paying attention to his audience, embracing technology and understanding what it takes.  From P. Twitty to his Diddy Runs the City campaigns he’s always never stopped promoting.  He started the worlwide mohawk fashion trend and doesn’t even need to take credit for it.

So his new PEE Diddy campaign falls right into that mold.  In a clearly calculated statement, Diddy the official spokesperson of Ciroc recently proclaimed “If you’re not drinking Ciroc vodka, then you’re drinking pee pee….” Knowing Diddy, he knew or predetermined that these comments would ruffle the feathers of his competitors within the multi-billion dollar liquor business, generating buzz for everyone.Not to be outdone and in effort to capitalize on the Diddybuzz, Martin Silver, owner of rival vodka Georgi Argent organized “a protest” at Diddy’s iconic Sean Jean billboard in Times Square declaring what they’re branding “Vodka War” on Diddy.

Silver’s goons would later attempt to deliver a large toilet bowl to Diddy’s Bad Boy headquarters in Manhattan, but Diddy’s security detail wasn’t having it.

I’m telling you, Diddy can make people care about a paper clip. His marketing engine never stops. Given his prowess it also would not be unreasonable to believe his choice of words in “PEE-PEE” to be a calculated branding tactic as well. Look for the PEE Diddy references to hit Twitter trending topics today.