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Tuesday, December 22, 2009 | 7:49am
Beyonce Drops New Ad For Impending Fragrance Launch
Generating demand before its available in stores…thats smart business
Its still a few days before Christmas but Beyonce is giving her fans an early gift. The multi-Grammy Award winner is dropping a brand new 10-second promo spot for her new fragrance “Beyonce Heat.”
The product which is a joint venture with cosmetic giant, Coty, will be available in three sizes as well as body lotion and will run you $39 and $59.
“I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments,” Beyonce told WWD.
The fragrance isn’t slated to hit department stores like Macy’s until Valentines day but I guess Beyonce and her team figured what better time than Christmas to get consumers buzzing about her fragrance.
“Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!’”
I can’t hate on that logic.
FILED IN Business & Marketing, Fashion, Honeys
