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Monday, November 23, 2009 | 11:25pm
Twitter is Dead: As Mainstream, Corporations Move in, Innovators Jump Ship
Twitter followers on the decline as the cool factor wears off amid oversaturation
If you haven’t yet assimilated and joined the Twitter party you might want to hold off. It seems just as you might be feeling the pressure to succumb and be part of the new social networking frontier, many folks are jumping off the bandwaggon.
According to a study conducted by eMarketer, Twitter’s demise might come as quickly as shockingly fast ascension into mainstream culture. The study quotes Nielsen research that indicates that traffic to Twitter.com was down 27.8% between September and October 2009 falling to an estimated 18.9 million unique visitors. This despite news from the same source just 4 months earlier indicating Twitter had experienced an unfathomable 1043% increase in users in the then past 12 months.
But like with anything new a cool…its only en vougue until everyone joins the party. And literally everyone…has joined the party. Not only has every mass and micro media outlet used Twitter often times improperly to disseminate information but Corporate America has got her clumsy paws all over the network.
What once was an exclusive club for tastemaking info starved tech savvy youth has become information gridlock 140 characters at a time.
Twitter and cutting edge technology is almost like the your favorite underground artist. When you’re part of that exclusive few who subscribes to it, its the coolest thing in the world but once it grows in popularity reminicent to when you first heard your mom humming 50 cent lyrics. Time to abandon ship.
Its not so much that Twitter Fans have abandoned the platform. They’re just not spending as much time on it any longer, instead chosing to spend their time searching for that next great social technology frontier.
FILED IN Business & Marketing, Technology, Web 2.0
I only used Twitter briefly, as propaganda during the recent almost-revolution in Iran.
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The problem for the company is the same problem for most internet companies : How can you make money on something that people won’t pay for.
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The other problem (the real problem with twitter in my opinion) is that after a while, you really don’t care what other people are doing. I could go my entire life without caring that (fill in the name of a celebrity) is listening to music or using the restroom.
I agree. I think eventually and we’ve even seen it happen it just becomes another form of public text messaging. And that has no staying power.
Well, I dont think its losing popularity because traffic to the site is down. People just aren’t visiting the site itself to use Twitter they are using Twitter clients such as Tweetdeck, Ubertwitter and Twitterfone. Which would explain why there can be an explosion in new Users while traffic falls off.
I use Twitter everyday but never actually visit the site. I use Tweetdeck when im on my laptop and Tweed when I’m on my phone. Oddly this is how the top guns at Twitter want it. For them its about the flow of info and not traffic. That still begs the question, how do you make money than? Because right now they aren’t.
So the true traffic measurement isn’t based on UVs or new users but on Twitter updates.
Most of these sites try inventing an ad model that will work without turning users off. There has been chatter about ads showing up in your twitter updates. But in time we shall see how it all works out…
http://www.techcrunch.com/2009/11/20/twitter-ads/
i thought bout joining it but smthn told me not to do it. im glad i didnt too. bout to cancel my facebook n myspace accts too. just smthn about willingly putting your life on the web for erbody to see that i dnt like.
I agree with all the comments pretty much. I never felt it neccessary to have the world view me at their will. Nor have I cared to do the same. LOL, I can image my tweets of the boring life I lead. Home, going to work, at work, going home, home. Next day same message, 6 days a week. My friends use Myspace and Facebook to keep in touch with those from our past, I don’t feel the need to. I am linked to those I keep in touch via Yahoo IM, SMS messaging, Blackberry IM, Email (personal, work, and Blackberry) and I really don’t need any other outlets.