While most retailers have long since abandoned the business of music or have folded under amid the digital music revolution, Best Buy remains committed to its music loving consumers.  One of the last brick and morter locations where customers can still buy a physical CD, Best Buy is actually expanding its music offering particularly to professional musician community.  The retailer has announced a new partnership with Monster Cable and Beats by Dr. Dre headphones to launch its new in-store “Club Beats” area.

Though the internet and free torrents have changed how fans consume music, the greater selection of music has created a more discerning public with fans unwilling to sacrifice quality and performance for convenience.  Best Buy has hopes to cater to these consumers as well as the growing number of those interested in DJing, particularly with the recent release of DJ Hero.    Monster Cable, meanwhile, promises “make music sound better” in its ads.

The entire premise behind the Beats by Dr. Dre product line speaks to this new marketplace.  Co-founded by Dre and Interscope Geffen A&M Records chairman Jimmy Iovine they share that same commitment to giving the average listener a professional-quality listening experience through their headphones.

Best Buy’s new “Club Beats” sections will allow consumers to sample the latest audio, music, entertainment and technology products including DJ equipment, mixing software, turntables, headphones and laptops. Product spokespeople Lady Gaga, Will.i.am and of course Dr. Dre. will make appearances at select locations to help support the new joint venture.

Best Buy sees this DJ-focused offering as something brand new for mainstream retail. “It may not be simple to find these products in a mainstream environment-either you have to know what you need, or you have to talk to someone who is in the industry,” said Wendy Fritz, svp of merchandising for mobility for Best Buy. “What we’re trying to say is ‘hey you can do this,’ and when they come into the store our Blue Shirts can say ‘these are the three or four products you need to get started.’”

Its interesting as electronic retail ran away from music, Best Buy knew something everyone else didn’t and embraced it instead.  While their music was in less demand their was a growing need for storage devices, amplification and accessories to help consumers better adjust to the new music format.  This commitment further cements their belief that the new music revolution can not only be monetized but profitable.  All you specialty DJ shops out there be scared, be very scared.  The Wal-Mart of music is making her move.

Via: Billboard.biz