Celebutante turned “grassroots” independent filmaker turned reality star, Kim Kardashian is reportedly teaming up with 50 Cent & Chris Lighty’s perfume brand Lighthouse Beauty to launch her much rumored signature cent.

Kim has hinted at dropping her own “Dashing” fragrance and even recently solicited help from fans via her blog on the official accent colors for the fragrance bottle.

As we reported, Kardashian also made headlines this past weekend when shockingly Gothic photos of from her YRB magazine cover shoot made their rounds on the internet.  Hoping to build off that buzz,  she believes this is the perfect time to announce the not officially named scent which is slated to drop next spring.

“Collaborating with Lighthouse Beauty was a really creative, innovative process,” She told WWD. “What’s so different about their approach is that they have worked closely with me on all aspects of my fragrance, the bottle, the juice, and even our distribution strategy so I can develop a product that truly represents me and speaks to my fans. Because of their commitment to including me in the process, the fragrance really captures who I am.”

50 SCENT

Lighthouse Beauty is a rather unique business venture for 50 and his longtime manager and chief executive officer of Brand Asset Group,  Chris Lighty.  The duo has teamed up with fragrance industry vets Howard Sherman of Mod Beauty, Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King Distributors, and Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display to provide the expertise while 50 and Lighty bring the sparks.  As to be expected, in June, 50 announced his new “Power” men’s fragrance.  Slated to drop in November, the scent will be the first such project from Lighthouse, with Kardashian’s a secondary follow up.