Earlier this week, renovations on the iconic Williamsburg Bank Building in downtown Brooklyn, were completed.  As part of the unveiling, owners Dermot Company and the Magic Johnson run Canyon-Johnson Urban Funds showcased the beautiful penthouse condo atop the building featuring a view of all of brooklyn and parts of Manhattan and New Jersey through the building’s clock face.  A true baller pad to say the least.

So what better place for Jay-Z to commemorate 10 years of his beloved Roc-A-Wear Clothing line than the priemier real estate in his hometown.  With the help of another Brooklyn ambassador, Spike Lee, Hov recently filmed a aspirational commercial at the Iconic location.  MTV News’ Sway (not from BK) went behind the scenes.

“It’s a 10-year anniversary for Rocawear this year,” said Hov, sitting in a throne-like seat in Brooklyn, New York. He was taking a break from filming with fellow Brooklynite Spike Lee. “We’re shooting the commercial. The commercial is about Rocawear, what we meant to the culture. The aspiration to maintain and be around for 10 years.” Jay explains the ad’s fantasy concept.

“So this guy, he’s in advertisement, and he’s in Rocawear, and he goes through the day as if he’s Jay-Z. He looks out the window, in his mind — because he’s aspiring to make his own Rocawear — there’s a group of people outside and they’re waving to him. As he walks away, realty sets in. Someone looks out the window, and no one’s out there. He gets on the elevator, and he’s thinking people are asking him for autographs; no one’s there. He’s on his way to building his empire, but he has Rocawear on, and that’s a start. So he feels as if he’s successful already.”

So what did Hov think about working with Spike?

“Spike Lee is one of the most important directors of our time,” Jigga said of the Oscar-nominated filmmaker. “He gave us a voice and perspective in ‘Do the Right Thing’ that touched on racial relations in Brooklyn and all these movies we grew up on that were so important to our growth. To work with him on a commercial, I think we stole one. That’s how I feel. We’re more than honored. That’s Spike Lee.”