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Monday, August 10, 2009 | 9:42am
Ludacris Signs On With CAA. Agency to represent all areas of business.
The agency that handles Lebron James career now in charege of Luda’s music, movies, endorsements and philanthropy
Its seems like only yesterday that Chris “Ludacris” Bridges was an emerging artist on the hip hop scene. But as the years have progressed, Luda has differentiated himself from all the other fly by night artists and focused on building a branded empire. As the next step in his business evolution, Luda has signed with CAA, the very prominent entertainment and sports agency which represents the likes of LeBron James, Steven Spielberg, Brad Pitt, George Clooney, Oprah Winfrey, Charice, Peyton Manning, Sidney Crosby, Will Ferrell and Will Smith.
CAA will represent Luda in all business areas, including music, acting, endorsements and his new philanthropy efforts. With profitable endorsements with AT&T, Puma, Pontiac, Pepsi and a pending TAG fragrance (Procter & Gamble.) CAA will also manage affairs for Luda’s cognac called Conjure that he developed in conjunction with Birkedal Hartmann. With more than 15 million records domestically, a budding film career and several other rumored movements on the horizon including a reality series, Luda has proven he plans to be a major player in the urban space for years to come and his new commitment with CAA is a testement to that.
FILED IN Business & Marketing, Movies, Music, News
I see Luda is making some serious moves now. Seems like getting his grill fixed was one of the best moves hes’s ever made.
I was actually going to mention that in the post as well as cutting his braids. It seems that hip hop is realizing whether it be Luda or Carmelo that image is important and there is a direct correlation to their income.