MARKETING MATTERS: Tide ‘Cold Water’ Borrows Digable Planets Soundbed

Posted by Juan

“Cool Like That”

Here’s the new ad from Tide “Cold Water” featuring Digable Planets’ “Rebirth Of Slick.” Though the group is long gone, they never got their props for really being the innovators of the marriage between Jazz, Hip Hop and Soul into the genre we know now as Neo-Soul. Yeah Guru beta tested it with his “Jazzmatazz” series but they lived it.

FILED IN Business & Marketing, Music

Tags: Advertising, Digable Planets, Tide

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5 Comments »

Comment by 4pl

2009-07-29 12:08:35

Cut the Check

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Comment by Juan

2009-07-29 14:01:52

I just hope they’re seeing a percentage. Back then getting royalties were a hard thing to come by in a contract.

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Comment by slopoke

2009-08-02 12:14:45

“we be to rap what key be to lock”-classic! pay them!!!!!!!!!! http://www.hiphopheroin.com

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Comment by Zigmemgronorp

2009-11-25 16:51:07

Tender thanks you representing details. It helped me in my assignment

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VIDEO: Digable Planets song featured in new Tide ad | WoooHa.com

[...] Digable Planets x Tide. “Rebirth of Slick” always brings back good memories. Now for the new generation of hip-hop, the song will bring back memories of clean clothes. Tide uses the song in this new ad. Via: Highbrid Nation [...]