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15 comments

Monday, July 6, 2009 | 9:08am

Gatorade Respects The Highbrid Nation ‘G’, Sends A Gift From Michael Jordan

Posted by Juan

Puts your promotional stress relief ball to shame

What’s up Nation.  I hope you all had a pleasant Fourth.  Those of you Highbrid Nation loyalist know that we have a great relationship with fine folks at Gatorade.  Recognizing our respected positioning within the urban blogging space, They often send us exclusives, news on the latest happenings and sometimes Gatorade goodies as well.

Gatorade Pack

Well in anticipation of a this weeks huge launch of their Limited Edition Jordan Series, they sent me this dope Gatorade………drink suitcase thingy….hell, I don’t know what you even call it but its tight.  The case as you’ll see opens up and has 3 new flavors of the the 6 limited edition collectiible bottles which are slated to drop in stores.

Gatorade Pack

All six bottles detail a different phase in Michael Jordan’s story with pix and words.  I was reading them, its kind of cool.  Did you even know Jordan used to stash Gatorade in his garage while playing for E.A. Laney High School.   It tells the entire Jordan story from the early days right on up to his up and down business ventures with the Charlotte Bobcats, Brand Jordan and Michael Jordan Motorsports.

Gatorade Pack

Shout to my girl Tammy with Gatorade for the gift.  It even comes with a Gatorade Branded Flash Drive.  I always knew Gatorade was on point with the marketing but now I got first hand proof.  This one’s going on the shelf next to the awards here at the Highbrid Offices.

Gatorade PackGatorade PackGatorade PackGatorade PackGatorade Pack

FILED IN Business & Marketing, News, Sports

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15 Comments »

Comment by lyphe
2009-07-06 10:05:53

NICE Real NICE….

Comment by Juan
2009-07-06 11:32:15

right?

 
 
Comment by Enod
2009-07-06 15:57:31

Are all your blog titles this misleading?

Does Hybrid Nation have the sole rights to the letter “G”? Did Micheal Jordan send you this?

No, and uh… NO!

I even question your use of the word respect. Gatorade doesn’t “respect” you. All that happened here is that some PR flunkie sent you an over-produced promo package because your name happens to be on some list of media contacts.

You were meant to get this “gift” and then talk about it, so congrats on being an unknowing corporate shill. Or maybe you do know… and you think that all the people that read your blog won’t see through this blatant advertisement.

So go ahead, put these plastic bottles on the shelf. Right next the the awards that are probably worth even less.

Comment by WatSon
2009-07-06 16:54:55

I Guess the user above has been drinking the HATERAIDE!

Comment by 4pl
2009-07-06 22:57:58

word!

(Comments wont nest below this level)
 
 
Comment by Zack Isaacs
2009-07-07 08:21:18

Some PR flunkie? Wow, Enod. Have you ever worked in PR before? If you did, you’d know that PR folks don’t give away Gatorade. Instead, the customer relationship managers at Gatorade were more likely to do something like this. But you’d know that if you had studied marketing. Go, enjoy the bottle of Haterade that I just sent to you….free of charge.

 
Comment by Juan
2009-07-08 08:47:22

Enod…I would have put your Vitamin Water promo pack on blast but it didn’t get here and time and taste like crap.

 
 
Comment by satchelpaige
2009-07-07 08:11:34

Juan,
They even doubted Jesus. What makes you any different that “they” wont doubt you. Gone and let them haters motivate.

 
Comment by Urban Thought
2009-07-07 09:14:54

It’s too early in the morning for what that reader is dishing out. Today is suppose to be a good day. Peeps need to go back to bed with the foolishness. LOL
.
I did think you were about to do a give-away though. But I wouldn’t let go of the case.. Even if I don’t drink the G I’d put that up on a shelf and marvel at it for a minute.

 
Comment by Enod
2009-07-07 09:26:12

Ya know… I said my peace and that was it. Until I read the Jesus response.
-
Haterade, that’s a good one.
Haterade, Gatorade. Wow, it rhymes. That must mean its a valid rebuttal. Because things don’t have to make sense as long as they rhyme. Johnnie Cochran would be proud.
-
Look, my beef is with the fact that this is an empty and obvious attempt at self-promotion via useless corporate schwag. I personally see through it and consider it an insult to my intelligence. But hey, what do I know. I can’t tell the difference between PR and “customer relationship managers”, let alone Juan and Jesus.
-
Besides, I am waiting for the seventh bottle in the series. The one with “with pix and words” that describe how Jordan’s unpaid golf gambling debts resulted in his father face down in a South Carolina swamp.

Comment by 4PL
2009-07-07 10:53:44

WOW!

 
Comment by Juan
2009-07-08 08:49:50

Oh I see… so you’re just mad at the earth. Now Jordan can’t get any love either cause he had a vice. Send me your address I’ll gladly send you a bottle in the mail so you don’t feel left out Moses.

 
 
Comment by gphi
2009-07-08 06:31:34

All of this stuff is real tight. PEACE!!!

 
Comment by Enod
2009-07-09 08:06:09

Oh Jordan gets plenty of love, all professional athletes do (except maybe Pete Rose). For most of them it starts at such an early age that their core value system hasn’t had a chance to fully develop. They are allowed to get away with almost anything as long as they keep performing.
-
I personally find it to be a sad commentary on our society when these young men and women are spoiled early and raised to be adulterous criminals who are worshiped like demigods.
-
That sadness builds to contempt and disgust for people, such as yourself, that are so vacuous that, despite your intelligence, are drawn into such empty pursuits.
-
I am not without flaws. And I’ll admit that there is a small amount of envy that motivates these words. But the idea that some international corporation puts sugar water in plastic and wraps it with an image of a non-deserving deity and everyone gets excited… well that just bothers me.
-
You can keep your bottle. Hell, I don’t even have a shelf.
-
ps. I’ll hold out for the Lawrence Phillips special AssaultAde. Or maybe the Barry Bonds RoidAde. Or how about the Magic Johnson AIDSAde! (his wife likes that flavor). Maybe the Kobe SlutAde, or Warren Moon WifeAde, Andre Rison ArsonAde, The Plaxico TriggerAde, The Michael Vick DogAde, Jayson Williams DriverAde, Ray Lewis KnifeAde… and of course the ever-popular OJAde.

Comment by cj
2009-07-11 11:19:31

someone needs therapy or a girl

 
 
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