» BREAKING NEWS: Vibe Magazine To Fold | Highbrid Nation

BREAKING NEWS: Vibe Magazine To Fold

Posted by Juan

Announcent expected at 2PM.

We are now getting reports from very credible sources that urban lifestyle magazine, VIBE Magazine has folded. According to Vibe’s very active Twitter the rumors seem to be true although no official release has been issued.

VIBEMAGAZINE: Thanks for everything RT @vibemagazine

An announcement is expected at 2PM. We’ll keep you posted as news trickles in.

The rumored announcement comes just 2 months to the day after the publication announced that it was EXPANDING with a new publication, titled The Most, which debuted online (TheMostmag.com) on June 1 and was scheduled to hit newsstands nationwide June 16 (although I have yet to see any. Perhaps this is why. That same day the FatBack lover’s bible, King Magazine closed its doors.

Yet more proof positive that this economy is no joke. R.I.P. Vibe.

FILED IN News

8 Comments »

Comment by 4pl

2009-06-30 10:48:59

Game Blouses for Vibe Magazine. They’ll probably come w/an online blog version though.

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Comment by Juan

2009-06-30 10:55:55

They’re online game is sick so I hope they stick with that but either way its an end to a very solid run for the book. It launched the careers of many quality hip hop journalist.

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Comment by Urban Thought

2009-06-30 12:02:38

It’s best for them to explore more digital content. Newspapers and Magazines will be obsolete at some point… Newspapers are already feeling the crunch and are folding rapidly across the country. If the had moved quickly in making a name for themselves on the web they’d be in a better position. Let’s hope The Most turns out to be a viable medium in the future.

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Comment by Juan

2009-06-30 15:10:50

I’m actually rather impressed with their digital outreach. I think they could do more to compete with the AllHipHop.com’s of the world but they’re 2.0 savvy.

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Comment by lechatnoir

2009-07-01 04:55:32

they should have gone “glam” like GQ a long time ago. hip hop kids eventually grow up and the demographic they are catering to is the one whose taste shifts too often.
I am gonna miss VIBE ,I saw that coming the hemorrage was way too obvious , thinner issues, less ads , less creative content.

I still think black magazine owner are totally stuck in the old model of the business. Its liek they just can’t think.

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Comment by Juan

2009-07-01 06:34:26

I think its a cross between management’s lack of vision and a sign of the times.

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