More than 2,600 members of the Campaign for a Commercial-Free Childhood have written to Nickelodeon and Burger King in recent days “beefing” about the fast food chain’s new Kids Meals commercial.

The ad, embedded below, features a spoof of Nickelodeon character SpongeBob Squarepants aka SpongeBob SquareButt.  As you’ll see, the 30-second spot is backed by  a remixed interpretation of Sir Mix-A-Lot sexy hit song “Baby Got Back” with the revised lyrics “I like square butts and I cannot lie.” The ad is complete with the (very frightening) Burger King’s mascot getting it popping with with his fair share of video vixens all sporting square asses.

Clearly something went terribly wrong here in the creative department at Burger King’s ad agency.  While the ad is entertaining they lost sight of their demographic.  THEY’RE SELLING KIDS MEALS HERE!  Not 40 ounce malt liquor.  While I’m not sold that the ad will have any adverse effects on the young viewership you’ve gotta anticipate the venomous backlash from parents when you mix sex and the youth.

“We wonder why a children’s television station like Nickelodeon would want to link one of its most popular and profitable characters to this sort of lechery and objectification of women,” the CCFC letter reads. “That’s why we are asking if you approved the use of SpongeBob in this commercial (and the longer Internet viral video, which is frankly even more disturbing).” CCFC director Dr. Susan Linn told AllHipHop.com in an emailed statement.

The spot originally aired during the championship game of the NCAA tournament and has been in regular rotation ever since.  Burger King has since defended the ad saying the scheduling indicates that the ad was targetting adults citing its adjacent sports programming.

In their letter, CCFC acknowledged that Burger King was after publicity, but questioned the decisions of Nickelodeon’s top brass.

Via: AllHipHop.com