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Friday, March 13, 2009 | 8:22am

Master P Nut & Patrick ChEwing Help Snickers Speak “Snacklish”

Posted by Juan

Snickers new ads exhume memories of that horrid “penutopolis” campaign. Is this any better?

You might remember the 2006 massive advertising campaign launched by Snickers which featured some made up word which was tricked out in the Snickers logo. The words, “nougatocity”, “peanutopolis”, “substantialiascious”, “hungerectomy”, “satisfectellent” were all part of a failed attempt to brand Snickers in snack lovers minds. The problem was everyone outside of the ad agency didn’t get it and the end result was crazy dough being wasted and a whole lot of cats getting fired.

The campaign bombed because it failed to evoke anything. Well Snickers is back at it, you might have noticed with an eerily similar ad campaign. The new revised integrated campaign is trying to connect their silly “Snacklish” lingo with a theme of satisfaction. Here’s how the New York Times attempted to describe it.

Snacklish is a humorous way of speaking that revises everyday words and phrases for a Snickers-centric world. To underscore their origin, they are printed in the typeface and colors of the Snickers brand logo.

For instance, the basketball great Patrick Ewing becomes Patrick Chewing. Combine the rapper Master P with the peanut, a main ingredient of Snickers, and he turns into Master P-nut — perhaps a hip-hop relation of the Planters brand mascot, Mr. Peanut.

While I’m still confused as to why this is supposed to make me hungry at least they’re funnier and Patrick Ewing and Master P are getting those Mars Candy checks.