I’m not sure if you all caught this last week but NBC Universal (shout to Kevin) sent us over a heads up about CNBC’s all-new original series “NEWBOs: The Rise of America’s New Black Overclass.” It premiered last Thursday at 9p on CNBC.

The new black “overclass” as the website describes all made their millions under the age of 40, primarily by taking more ownership and control over their brands than their predecessors. Collectively, black athletes in the NFL, NBA, and in Major League Baseball earned nearly $4 billion last year and the nation’s 20 highest-paid hip-hop entrepreneurs brought in more than $500 million.

Based on Lee Hawkins‘ forthcoming book of the same title, NEWBOs: The Rise of America’s New Black Overclass examines the growing responsibilities of black celebrities in the Obama age. The project features personal stories and interviews with some of the biggest names in sports and entertainment.

The series addresses the generation of what CNBC describes as self-made, young, black multimillionaires is emerging from sports, media, and entertainment to live the American Dream.

The show goes behind the scenes with multimillionaires, including NBA superstar LeBron James, Major League All-Star Torii Hunter, The Williams brothers of Cash Money Records, Multiplatinum gospel star Kirk Franklin, and more.  Now, with their new found wealth come responsibilities to their family, friends, and community.