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Sunday, February 1, 2009 | 4:00pm
HIGHBRID NATION EXCLUSIVE!!! Gatorade “Talking Heads/G” Superbowl Commercial
11 athletes define what G means to them
Shout to my home girl Tammy our insider of at Gatorade who dropped by this Exclusive video preview of the Gatorade G “Talking Heads” commercial before it airs tonight during the Superbowl broadcast. Gatorade is obviously rebranding itself in effort making a push for the more hip sports demographic and comes hard with this year’s spot.
What do you guys think?!
Also check out MissionG.com, Gatorade’s new sports and entertainment network destination for all things “G.” Check out the new shows on MissionG.com as well as a new series that puts Gatorade athletes in the quest for G. Tell me about it. Who aint looking to increase their “G.” Before you sit down in front of a plate of wings or chips you might want to check this one out…It’s completely different from what you’ve come to expect from Gatorade.
FILED IN Business & Marketing, Music, Sports, TV, Video
Good find, Rico Suave. Or should I say, “Juan Burgundy”? Actually, Gatorade just pulled its ad dollars from Chicago’s Element 79 ad agency and rightfully so because I applied to those bastards many times.
I just gave up hope on advertising because I don’t have connections like you. 
Cool Commercial!! Defintely…one up for Gatorade!! But question, who was the guy with the lipstick/makeup on? Is he a athlete!?
High school basketball player with autism named Jason McElwain. He’s a beast with the three pointers. Dumb coach didn’t let him play until the last game of his senior year.
Just because he doesn’t have the same facilities as everyone else doesn’t mean he can’t ball out. J Mac they call him.
Thank you for having Jason McElwain in this commercial. He has inspired so many people.
no doubt