Russell Simmons Pre-Paid Visa RushCard has been in existence for over five years now, and is doing extremely well. Last week RushCard reached a milestone when it recorded almost $2billion in deposits, which is an incredible achievement, given the fact that we are in one of the worst economic periods in our countries history.

A significant part of the success of RushCard has been there marketing initiatives. Unifund the holding company for RushCard has undertaken some of the most innovative and forward thinking advertising plans in recent history, in an effort to reach RushCard’s highly elusive target demo and teach them about financial empowerment. One of those initiatives was an aggressive out of home campaign in the New York City area. Unifund teamed up with Highbrid Outdoor NY’s premier OOH Company, to run a two month campaign using Highbrid’s Commuter Van advertising program. Television Screens were installed in several of Highbrid’s Commuter Vans and the RushCard message was shown on those screens for passengers riding these vans to school and work everyday.

Once the OOH campaign was complete Unifund decided to keep their partnership with Highbrid going by utilizing Highbridnation.com one of the fastest growing blogs on the net. Highbridnation is a perfect fit for RushCard and its message. Our audience is hip enough to be attracted to a message brought to you by mister Mogul himself Russell Simmons, yet savvy enough to understand the importance of financial literacy and empowerment. RushCard banners have been strategically placed on Highbridnation so readers on the site can click on the banner learn about and sign up for a RushCard and be one step closer to financial freedom. It’s as simple as going to the top of this page and clicking on that gorgeous orange banner with the RushCard logo and you’ll be on your way to financial stability, just don’t forget to come back to Highbrid nation when you’re done.

Highbrid wants to take this opportunity to thank Unifund/RushCard for the opportunity to continue to work with them. This is a very important message for our core audience to be exposed to, and we’re excited to play our part in doing so. Who knows maybe there is an Excess Bangers Mixtape sponsored by RushCard and Hosted by Russell Simmons in the works, Hint Hint. (GAME BLOUSES)!