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Thursday, November 6, 2008 | 7:21pm
Business Matters: Iconix Earnings Prove The Jay-Z Brand ‘Recession-Proof’
Along with London Fog, Jigga’s Rocawear responsible for Iconix eye-popping $18.3 million in revenue for 3rd Quarter.
It never ceases to amaze me that despite record layoffs, the economy in the toilet folks still are spending money on non-essentials like Jay-Z’s Rocawear fashions. AllHipHop.com is reporting that Iconix, which copped Rocawear from the jiggaman last year for just north of $200 million, was somehow able to rake in $18.3 million in the third quarter of 2008 ALONE!
Iconix CEO Neil Cole credit’s Jay-Z’s direct involvement (translation: without him we’re nothing) with Rocawear’s ability to actually boost earnings. Growing sales from Iconix’s London Fog brand also were credited with the amazing bankroll and according to Cole were were the “two biggest standouts in the quarter.”
FILED IN Business & Marketing, Fashion
Rapper Jay-Z Sells Clothing Company Rocawear For $204 Million In Cash
Rapper/mogul Shawn "Jay-Z" Carter has entered into a deal to sell clothing company Rocawear for
Rocawear Signs With Elizabeth Arden For Fragrance & Cosmetics Debut
(via allhiphop) Beauty products company Elizabeth Arden has entered into a global licensi
Jay-Z says ‘I Will Not Lose’ Copyright Infringement Lawsuit
I guess being the best at what you do means you gotta hire a whole gang of lawyers. It seems l
Jay-Z Through Joint Venture Buys Artful Dodger Clothing Line
According to XXL Magizine, Jay-Z, through a new joint venture with the Iconix Brand Group called
First Look: Kanye On the Cover Of Vibe
Looking like a n***a who just came home. Scruffy and Angry
IN Entertainment, Music
Jermaine Dupri Fired as President of Island Records
I wonder if JD will collect unemployment
IN Entertainment, Music
Doo Doo Fashion: New York Looking Real “WTF”
Cotton candy sweet as gold, let me see that “doo doo” rolllll.
50 cent Advertising Barack Obama beef beyonce Business busta rhymes Chris Brown Common death Diddy doo doo Fashion Fat Back Fat back award first look G-Unit Hillary Clinton Hip Hop Honeys image of the day Jadakiss Janet Jackson Jay-Z John McCain Kanye West Lil Wayne Ludacris Mariah Carey Marketing Mary J Blige midnight ecstasy Music Nas nba ne-yo New Audio Nike Presidential Election R. Kelly Racism Rick Ross Rihanna Soulja Boy T-Pain T.I. The Game Usher Vote Young Buck
I think Jay-Z’s cleverness laid in the fact that he always recognized the importance of branding, and of expounding on one’s indididual fame. The 18.3mil revenue is certainly nothing to mess with. For those who take pleasure in calling him a camel or monkey, especially the latter, I finally see why. The camel, although not the most handsome four-legged, humped-up creature, works on the sly, and goes far in the desert.
Aw lawd. Can’t believe I wrote indididual. Uh, that was a typo ya’ll.
I thought you were going for equating Jay-Z ability to make money go far like Camels are able to horde water.
That’s it! I’m building my own fashion line too!
+++Rymatica Urban Apparel by Richard John CEO+++
Of course, all the inspiration will be by examining the fashions that are doing it big such as Iconix’s Rocawear brand. You can keep a eye on my movements. Peace everybody.
Richard John CEO
www.RichardJohnCEO.com
P.S. I like the camel explanation abovw.
cake
I didn’t know London Fog was still around. i had a london fog coat when i was in the first grade.
LOL…how did I know you’d say something like that.