In perhaps his most creative political move to date, the Barack Obama campaign has purchased ad space in the new XBOX 360 game “Burnout Paradise.”  Even the casual gamer has noticed that over the last few years as gaming systems have gone online it has allowed game developers the opportunity to sell ad space within the game and rotate them as newer clients come on board.

The ads will appear as virtual billboards in the racing car game with Obama’s image and the words “Early Voting Has Begun, voteforchange.com.”  Gamers will encounter them on the side of the road as they whip around corners and down the staight aways.  The ad is just his latest attempt to reach the younger generation and get out the vote among video game heads.  Shout to Gigaom.com for the heads up.

The irony of course is Obama has been telling parents that they need to be more responsible and turn off the the televisions and video games in effort to get their kids focused on school.  These ads, clearly are targetting an older audience however, ones who are old enough to vote.