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Tuesday, October 7, 2008 | 11:49am
Remember BlackPlanet? They Are Getting Into The Blogging Game.
Everyone is trying to get a peice of this blogging pie.
Check out this press release from Black Planet. They got a blog network now.
NEW YORK, Oct. 7 /PRNewswire/ — InteractiveOne, LLC The Digital Connection For Black America, today announced that BlackPlanet, the premiere African American social network will now serve as the social network connecting all of InteractiveOne’s content sites and enabling a combined audience of more than 9 million unique visitors to gather, share and engage. Earlier this year InteractiveOne acquired BlackPlanet based on its success in the African American social networking space. Today marks the first major step in bridging together the InteractiveOne sites, NewsOne, TheUrbanDaily, and HelloBeautiful with BlackPlanet. Members will be able to move between the sites and generate communities and discussion around both existing and consumer generated content, creating a more valuable online proposition for what has been an underserved segment of the population.
“We are thrilled to be providing the African American community with a content focused social network that reflects the diversity of the community while giving them the tools to engage, exchange and empower themselves,” said Tom Newman, President of Interactive One. “Our mission is to super-serve the African American audience by providing them with tools and authentic information that is relevant to them, information they are seeking, but can’t find on other sites.”
Members of the InteractiveOne community will be able to log on to BlackPlanet and generate communities and content around any one of the InteractiveOne sites from there, creating virtual neighborhoods that provide information, entertainment, news and advice and the social tools necessary to inform and connect. Additionally, users will be able to act as citizen journalists and content creators, providing a grass roots connection that keeps the community informed, aware and in communication about niche interests and regional issues across all segments of the African American community.
“BlackPlanet is an authentic community and is a place where African Americans come to discuss the issues and topics that they find important,” said Smokey D. Fontaine, Chief Content Officer, InteractiveOne. “This makes BlackPlanet the perfect launching pad for all of our content sites, enabling different sectors of the community to connect and engage on the topics that matter most to them.”
I was wondering about this because just the other day the site Urban Daily linked to HN and I noticed the BlackPlanet branding on the site and was curious as to the relationship between the the two. Turns out Blackplanet is getting into the blogging game. I like to consider myself someone who can see the upcoming trends when it comes to the web and I honestly saw this coming. It makes perfect sense. The two biggest things on the net right now are blogs and social networks. Why not combine the two? With that said, I literally have not logged onto BlackPlanet for a few years now and I wasn’t even sure people still used the site. Maybe this is the type of thing they need to get that traffic back.
So who out there would like a HN social network?
FILED IN Web 2.0
Social Network? Sound great to me. When Radio One purchased them…there had to have a vision for renewing the Black Planet brand. Good post.
Get the traffic back. They are the #4 Social Network behind Myspace, Facebook and Bebo. They also have over 400 Million impression a month. http://blogs.zdnet.com/social/?p=114
Where have you been?
i actually was aware of its #4 status. However, most people who used the site in the early part of the decade have moved on. The brand has lost much of its appeal amongst the people it was aimed at, black people.
What ever expands the brand… go for it. Build your audience beyond what it is today.
I know I’m about to figure some things out to make that happen for my folk.
I think that their approach is as backwards as your nickname.
Instead of going after bloggers, the website should try to be a place where blog enthusiasts promote their favorite blogs. I dunno.
I just think that this blog thing is going the way of the dot-com companies in a few years. There are SO MANY blogs now, that consumers are incapable of absorbing all the messages presented in front of them. That’s why I like that my blog has a small audience. I tell too much of my personal business for it to be any bigger. LOL!
Was that a swipe at me?
I’m for getting the message out there. Nothing wrong with expanding your audience. Isn’t that what blogging is about? Nothing wrong with other bloggers reading your content. It’s about sharing ideas and thoughts.
I think the “backwards nickname” line was a reference to me, Evorgleb
I think that as time goes forward you will a bit of a merging between blogs and social networks. “Social network blogs” if you will
Interesting analysis. The only difference with the dot com is there isn’t much money other than ads behind the blogs. Its just a vehicle outlet.
I’m going to have to disagree with you. As a “marketing executive” I think Highbrid Nation gives me more credibility as the CEO of our company. It shows that I do have a personality outside of the boardroom and the more people can relate to me as a real person the more they feel comfortable giving me their money.
I think that’s what blackplanet and social networks have always been about sharing your self. Blogging just takes that to a whole other level
Wait a minute, Juan.
Marketing executive or not, I still deserve the right to my opinion without you trying to pull rank. I understand that this is your blog, but please respect your guests (especially those who try to drive site traffic TO YOU rather than away from you).
I write from a point of reference being an ex-social network junkie. I joined so many social networks and blogs, that I ended up not regularly supporting any of them. In fact, most journalism websites (Newsweek, Washington Post, etc) have registration requirements in order to leave comments on their posts. As a result, one becomes bombarded with username and password obligations that it becomes impossible to frequent all the blogs/social networks out there.
Then again, that’s just my opinion. I’m not changing it, nor will I defend it henceforth.
Respect ya boy! Real talk…