In what is a very wise move for ESPN albeit somewhat risky, the network has recruited rap music’s version of Ozzie Osbourne, Lil Wayne to blog for them.  Word is they were actually thinking about hiring him to do guest spots on SportsCenter but no one could understand him. (Just Kidding)

Although I’m far…very far from a Little Wayne fan I must send a very strong salute to the folks at ESPN that put this together.  Its not rocket science but they’re making a conscious effort to reach out to the otherwise forgotten black sports fan.  They missed the mark with Stuart Scott and his stereotypical “Boo-yow” but by hiring one of the highest grossing urban artist of present day to spice up the website they’ve hit a homerun (no pun intended.)

The blog is an ode to how us black folk consume our sports.  Unlike our white counterparts we don’t often sit around a bar commiserating over a frosty mug of beer.  Instead we scream at the top of our lungs in the barbershop, our local basketball courts or around the squat rack at the local YMCA.  We’re different but ESPN realizes we’re important and Lil Wayne speaks to that audience.

The self proclaimed sports fanatic writes about everything from football, baseball, basketball to even tennis and ads the very hip hop weekly shot outs.  This week’s props went to Chris Paul and Ocho Cinco.    I must admit although I personally can’t sit and read an entire blog its a rather refreshing perspective on sports from a fan whose not necessarily an expert.  In his now second blog installment Weezie discusses this week’s college action and his feelings on the MLB playoffs.  Much to ESPN’s chagrin the entry has received an incredible 1478 comments at press time.

So what does Weezie think of all this?

First of all, wow. I am overwhelmed by the response to my first blog entry. I think I read the first 402 comments. A lot of them were crazy. A thousand comments in the first day? That makes me happy. I’ve been telling people, “Man I got a blog on ESPN,” and they go, “Yeah, boy, but you’re latest song is crazy!” and I’m like, “I know, but did you see my blog?” I am so excited to have this opportunity. You don’t understand. I got ESPN tattooed on my arm. I’ve had it for at least three months now, so that should show you how seriously I’m gonna take this. I know some people out there don’t think it’s really me, but you have to prove a lot of things when you’re an entertainer, so I’m used to it.

I guess its hard to prove that its him writing cause we don’t have anything coherent that he’s ever said to base a comparison upon.  As far as the tattoo is concerned, is it THAT big a deal?  He’s got about 100 others on his arms alone, I’m sure no one even noticed.