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Thursday, October 2, 2008 | 7:56am
Day after Chris Brown Announces Underwear Line, Rihanna May Have Her Own
Rihanna looks to expand her business portfolio
Yesterday it was announced that Chris Brown was set to launch his Men’s underwear line, Big Headed Boxers and today its all but confirmed that she will soon blast off with her own line. The industry’s most requested spokesmodel told WWD that “There might be a clothing line on the horizon, maybe underwear.“
Ahhhh how cute. Remember back in the day when you used to rock matching gear with your shorty? Now Chris Brown and RiRi taking it to a whole other level with matching boxer/ panty lines.
She went on to say, “I can’t say when it will be released, but it’s definitely going to happen. I’m not one to rush into anything. I want to take my time.”
You all know how I feel about these artists and their clothing lines. I’ve lightened up a little as cats like Andre 3000 have added credibility to the practice. I won’t bash Rihanna because I think her mindset is different than most. She clearly has a passion for fashion as evidenced by her frequent appearances at Runway shows and Fashion week plus she’s already gotten her feet wet in the game with her partnership with Totes to design line of umbrellas and her joint venture with H&M on a casual wear initiative desinged to raise funds for the “Fashion Against AIDS” campaign. That’s all I ask…if you’re going to be an entreprenuer, especially in the rhelm of fashion, just be passionate about it so I commend her efforts. She may, however have to share notes with her boyfriend.
FILED IN Business & Marketing, Fashion, Honeys
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I went to their site. I was very unimpressed.
While I applaud their effort to combat the whole industry standard of an underwear model, the marketing needs A WHOLE LOT OF WORK. Mind you, I am a grad student in Marketing- so I know this thing is gonna flop.
whose site? please share student guy.
nice dish
BigHeaded is not a new line of underwear. So I’m sure this is just another rumor about it being Chris Brown’s line. It said on the website www.BigHeaded.com that it was even around in 2006. Chris Brown’s nick name for Rihanna is ‘big head’ and he has said that he was going to start a clothing line, so that’s probably how this rumor spread so fast. It’s funny that the marketing major feels he can predict that the line is going to fail. But I guess, since it been around several years, and it’s not Chris Browns - it’s ok that it’s apparently doing fine?