Marketing Matters Update: Air Jamaica Extends Highbrid Outdoor Campaign Again

Posted by Marcus "Dos Un" Holmes

2yrs and running baby!

Update: Yes they still love it and love us. 2 years and running thats wzup and they still look flawless. HO is the way to go yo. Flag those vans down for the best deals/rates.

Air Jamaica recently extended their city-wide Integrated Marketing campaign with Highbrid Outdoor for the second time. Their campaign began in January 07′ as a six month agreement, however Highbrid Outdoor went above and beyond expectations so they decided to continue the campaign. After the elections this past September in Jamaica there were many changes which slowed operations/ money down and Air J decision makers weren’t sure if they would be able to continue. They loved the exposure so much and NYC tri-state sales numbers continued to increase. They felt it made more sense to leave vehicles in territories and keep it going. That’ll make 18 months and I’ve been told that we can expect another extension as long as the units continue to look like paradise. Our work lasts up to 5 years so lets go baby!

FILED IN Business & Marketing, Highbrid, Need to Know, News

Tags: air jamaica, Business, commuter vans, Highbrid Outdoor, Marketing

Marcus "Dos Un" Holmes »
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3 Comments »

Comment by cahmodity

2008-10-02 20:44:09

NIce job fam!

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Comment by C-Hyphen

2008-10-02 20:56:51

Congrats fellas…The workhorses keep doing it BIG! Highbrid Outdoor ALL DAY.

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