Tuesday, September 30, 2008 | 8:34am
A Few Notes about Andre 3000′s ‘Benjamin Bixby’ Collection
Barney’s now Harrods (London)? Andre proves you only need a smart business plan to make a fortune selling ugly clothes
A lot has been made about Andre 3000′s new clothing collection, Benjamin Bixby. I mentioned it a few months back in my article “Hip Hop’s Doo Fashion is Another man’s Treasure” but haven’t gone overboard for the simple fact that I feel that the gear is so left field that those (of the Highbrid Nation persuasion) who MIGHT actually rock a style like that do so because their flavor’s different. Once you rock another man, especially a well known Hip Hop artist’s rendition of that style its not really unique and therefor almost defeats the point…seriously think about it.
To that end I think that’s why the collection is being sold here exclusively in the U.S. at Barney’s. Barney’s is so high end that I’m sure the “affluent” folks who shop their will purchase the gear not because its designed and hand sketched by Andre Benjamin but because that’s actually the type of regal yuppie sh*t they rock on an every day basis.
He’ll do well I believe. The line of stuffy and itchy looking cardigans, tweeds and trousers has a funky different feel to American Ultra-classic style and with the Barney’s price point it won’t take many pieces to see a profit. And the most important part about it is his passsion. Not only did he hand sketch the entire line but he’s traveled the world doing research, learning and searching for inspiration. This aint no cheesy hip hop clothing line.
And if that wasn’t a great fit…The Guardian is reporting that Andre will now have the opportunity to indear himself to the even more refined taste of the U.K. clothing coneseur as his collection will now be sold exclusively across the pond at Harrods in London.