disclaimer: I know pic is a college team, gets my point across though

You know Highbrid is all about innovation, especially when it comes to the marketing world.  Gotta tip my hat to EA sports and John Madden football.  For the gamers who are not online I believe the game is limited to realistic advertisers in the stadiums.  That enought though is hot because it used to be made up companies.  Why not get cheddar from these companies, its just about the same demo.

What has captivated me though is the in game advertising on the quarter ending score boards and stat bars.  I was probably a couple weeks into the game when I noticed changing ads as I went through my franchise.  I was like oh issh.  They had ads for Eagle Eye, Puma and ofcourse EA Sports.  Recently I have seen IBM ads.  Its just genius, obviously the next step in evolution w/ regard to marketing and online gaming, but off the chizzy to say the least.  Good work fellas.