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Wednesday, September 3, 2008 | 11:18am
Risque Calvin Klien Billboard Feat. Eva Mendez Hits Times Square
More Eva than you can chew or lick or…
The very sultry, sexy, seductive Highbrid Nation favorite, Eva Mendes will bear all for New York’s City’s Time Square as Calvin Klein Fragrances launches their latest provocative billboard from their new ad campaign for their SECRET OBSESSION women’s fragrance.
Last month we showed you the banned TV commercial featuring the very sexy Latina rolling around in bed linens while displaying her loins for all to see. This time, Calvin Klein will test the limits of New York’s liberal skyline with their brand new Mendes ad image. The ad which was shot by Steven Meisel has already been rejected by one billboard host calling the ad too racy to mount. (Eva?! To racy to mount? You crazy…I’d mount that all night.)
The billboard which will be unveiled tomorrow (September 4) will coincide with New York’s Mercedes Benz Fashion Week and the 40th Anniversary of Calvin Klein. If you’re in New York and interested in seeing the ad it will be installed at on 47th and Broadway on the Southwest corner from 8:00 am — 11:00 am. Or you can check back here tomorrow for photo stills and video.
A street team of male models will be handing out samples of the new fragrance to women with enough self confidence to steal a peak at the racy billboard.
According to an online survey about secret obsessions was conducted by Calvin Klein Fragrances…
Top secret obsessions for women include sex toys (46%), masturbation
(43%), and jealousy over a partner (42%).Top secret obsessions for men include watching pornography (75%),
lusting after a younger woman (66%), and masturbation (61%).A woman’s breasts (83%), butt (72%) and legs (53%) are the top things that make US men obsess.
For women, the way a man smells (70%) gets her most obsessed,
followed by his eyes (58%) and his chest (58%).
I’m not going to lie this is a very good campaign. Calvin Klein was one of the pioneers in using sex to sell product but in recent years had gotten away from it. Boy have they selected the right poster girl to bring that strategy back with a vengence. My only question would be why are they using a FEMALE model to sell perfume to other females. Granted Eva Mendes DOES have the crossover sexual appeal that gay women like but for the most part their target is still heterosexual women…I would believe. None the less, I’d be willing to run out and by that for my girl.
FILED IN Business & Marketing, Honeys, News
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I say a joint with hometown maui wowie
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i wanna see cheeks on shuttle vans damn it@!
Hey, love the stats, thxs 4 posting.
I’m inclined to agree with your last statement. Don’t get me wrong, I like Eva Mendes, but seeing half-naked pictures of her does NOT make me want to run out and buy that perfume. Maybe if she was a sexy woman on the go instead of a naked woman rolling around in the bed?? I don’t know. Nonetheless it’s a no sell for me!
I think rich older white women may be attracted to the imagery thinking subconsciously that the perfume somehow contains water from the fountain of youth. By smelling like Eva you’ll look like her and be as sexy in bed. Its a logical fallacy but one used in marketing and advertising very effectively I might add all the time.
I could tell you that the ad doesn’t make me want the perfume. It just makes me want to look that good. All it’s done has made me associate Eva Mendes with Calvin Klein now. It a simple concept that seems to be the most popular nowadays: pay a celebrity to promote your product. More and more companies are asking actors to do this. Look at Covergirl and Pantene, they have been using this ploy for years. It works.
On the hand, the sex appeal of the ad is also going to supposidely make men to stand up and buy the product for their woman. I doubt it will do much except make make only one part of a man stand up. LOL
I’m not going to lie, Eva Mendez doesn’t need to do much to make me “stand up.” The fact that’s we’ve expended two posts and countless comments on the ad shows that the effort is worth its wait. Controversy almost always translates in sales and I think that ultimately was the goal.