MARKETING MATTERS: Keyshia Cole’s First Luster’s Pink Relaxer Ad Layout

Posted by Juan

Not the best creative but a great move for her career

Back in May I told you about Dos Un’s celebrity wife, Keysha Cole’s partnership with Luster’s Pink Brand Smooth Touch relaxer kits.

The platinum-selling R&B recording artist and reality television star was said to be a perfect fit for the Luster Products. She embodies the qualities that company were looking as she has endeared herself to fans of all ages and resonates with their target audience of women 16 to 24 years of age.

I’m not in love with the ad but as I mentioned before it’s a good look for the young artists getting her feet wet in the now expanding world of endorsement for performing artists. Luster’s is a product that she can own and become the face of for years proving to be a very lucrative relationship for both parties.

FILED IN Business & Marketing, Fashion, Music

Tags: Keyshia Cole, Lusters

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3 Comments »

Comment by TheBolB

2008-08-22 14:45:25

that’s my baby…
-B.

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Comment by Marcus "Dos Un" Holmes

2008-08-24 19:52:57

no diggity

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