» L’Oreal Scraps the ‘Black Is Beautiful’ And Makes Beyonce Look White? | Highbrid Nation

L’Oreal Scraps the ‘Black Is Beautiful’ And Makes Beyonce Look White?

Posted by Juan

That’s just wrong.

A couple of weeks ago I proclaimed Black as “In” but apparently L’Oreal doesn’t think so. Either that or she’s been seeing her husband’s good friend Micheal Jackson’s dermatologist. What gives? Beyonce has ALWAYS stood for a symbol of what a real black woman is about. Beautiful brown skin, lips, hips thighs and of course a healthy supply of Fat Back. So why did the cosmetic manufacturer with whom Bey has a long term endorsement deal opt for the ad layout that portrays her as a member of the paler persuasion?

Even her nose looks like its been photoshopped. I thought the entire idea of L’Oreal trying to have her as a covergirl was to appeal to a more melanyn gifted audience. I’m not saying its a racial issue but come on. She looks half dead. Like she was trying to be a cast member of that reality show Black & White.

Shout to Urban Thought (Highbrid Nation Hall of Famer) for the heads up.

6 Comments »

Comment by Marcus "Dos Un" Holmes

2008-08-06 16:49:08

vinny blanco

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Comment by Shelia

2008-08-06 19:10:19

I would assume that they selected her as one of their spokespersons based upon the way she already looked, obviously not.

That is really an odd depiction of her, from the hair to the facial features. It might not be as shocking if it improved her looks…this is not a good look.

I wounder if she has any control over the final photos of herself. If she does, that says something too.

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Comment by Juan

2008-08-07 08:59:01

Probably not plus Bey has so many yes men and women around her that they probably told her she looked hot.

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Comment by rah90

2008-08-08 03:05:15

“iâ€™m not saying its a racial issue but come on”
you mean: “Iâ€™m not saying its a racial issue but i am, by concentrating the whole tone of the article on …race”
it’s a fashion product. fashions change. why put anything else into it??
they turn her blonde to sell more blonde hair colour to her followers. once they’ve assessed the results, they’ll turn her red/brown/black/whatever colour needs selling.

personally i agree that it isn’t a great look, but leave the race at the door and take it for what it is - a LOOK.
otherwise it makes you look obsessed and diminishes your argument when confronting real issues - and there are plenty - of discrimination in fashion.

and by the way, who are you to say what does and doesn’t make a REAL black woman?? unless of course we’re talking about racial stereotypes with which we can label people and therefore think better/worse of them without the need for rational thought.

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Comment by Juan

2008-08-08 08:33:34

Well stated. I’ve been checked. It wasn’t about race but I can see how one can perceive it as so.

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» L’Oreal Responds To Accusations of Digitally Bleaching Beyonce’s Skin in New Ad | Highbrid Nation | Because Knowledge is Power

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