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Tuesday, August 5, 2008 | 6:56pm
MARKETING MATTERS: Aftermath Cognac To Debut As Dr. Dre Fans Detox?
Dr. Dre Goes from Headphones to Henny
As part of their joint venture with beverage company Drink Americas, Interscope/ Geffen A&M Records has announced the release of their first line of liqs. In what amounts to a glaring contradiction the alcoholic beverages will hit shelves at the same time as Dr. Dre’s long awaited “Detox” album as part of a comprehensive integrated marketing plan to support the album.
The star of the beverage line will be Aftermath Cognac. The company will also put out a yet named flavored and unflavored 80-proof sparkling vodka among others as part of the joint venture. Dr. Dre tells USA Today that we should expect the album in “November or December” so plan your intox/detox session accordingly.
FILED IN Business & Marketing, Music, News
thats wzup, get it
I’m a L.A. baby myself, and I love most of the west coast rappers, starting with Dre. But I would have thought that he could have been a bit more cerebral about what he wants to be associated with as the years progress.
A number of these rappers and alcohol, is there nothing less potent and more rewarding they can invest in?
damn i hope so… where did u get this uplifting news from fam. lol
Billboard.com