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Tuesday, August 5, 2008 | 6:56pm
MARKETING MATTERS: Aftermath Cognac To Debut As Dr. Dre Fans Detox?
Dr. Dre Goes from Headphones to Henny
As part of their joint venture with beverage company Drink Americas, Interscope/ Geffen A&M Records has announced the release of their first line of liqs. In what amounts to a glaring contradiction the alcoholic beverages will hit shelves at the same time as Dr. Dre’s long awaited “Detox” album as part of a comprehensive integrated marketing plan to support the album.
The star of the beverage line will be Aftermath Cognac. The company will also put out a yet named flavored and unflavored 80-proof sparkling vodka among others as part of the joint venture. Dr. Dre tells USA Today that we should expect the album in “November or December” so plan your intox/detox session accordingly.
FILED IN Business & Marketing, Music, News
Marketing Matters: Dr. Dre To Develop A Line Of Beverages
Dr. Dre has partnered with Drinks Americas Holdings, Ltd to develop and market his own line of p
Lil Scrappy TV
Reprise Records launched G's Up TV today (Nov. 21), a new online show starring Atlanta-based rap
MARKETING MATTERS: Diddy Drops New Years Ciroc Commercial
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MARKETING MATTERS: Courvoisier & LRG Team Up For an Exclusive ‘Pop-Up’ Retail Experience
Last fall, Courvoisier Cognac launched their "Find Greatness Within" ad campaign featuring music
New Music Video: Brandy, “Long Distance”
Brandy has a new video and it’s boring as hell.
IN Music, New Videos
Adidas Celebrates ‘60 Years of Soles and Stripes’
Darryl “DMC” McDaniels and Hip Hop’s Adidas supporters featured in new spot
50 cent Advertising Barack Obama beef beyonce Business busta rhymes Chris Brown Common death Diddy doo doo Fashion Fat Back Fat back award first look G-Unit Hillary Clinton Hip Hop Honeys image of the day Jadakiss Jay-Z John McCain Kanye West Lil Wayne Ludacris Mariah Carey Marketing Mary J Blige midnight ecstasy Money Music Nas nba ne-yo New Audio Nike Presidential Election R. Kelly Racism Rick Ross Rihanna T-Pain T.I. The Game Usher Vote Young Buck Young Jeezy
thats wzup, get it
I’m a L.A. baby myself, and I love most of the west coast rappers, starting with Dre. But I would have thought that he could have been a bit more cerebral about what he wants to be associated with as the years progress.
A number of these rappers and alcohol, is there nothing less potent and more rewarding they can invest in?
damn i hope so… where did u get this uplifting news from fam. lol
Billboard.com