MARKETING MATTERS: Reebok’s New “Migration” NFL TV Ad Campaign

Posted by Juan

Featuring World Champion Eli Manning

Reebok and the NFL have launched a brand new television advertising campaign featuring some of footballs biggest stars including Eli Manning from the World Champion New York Giants.
For those of you Fantasy football geeks like me you’ve probably already started to receive your invites to your respective leagues and with training camps opening this weekend and the 20 Anniversary Madden NFL release on the horizon, fans have started to get the fever.

The commercial entitled “Migration” focuses on the transition from the players off-season regiments including sun bathing and fishing to a seemingly instantaneous burning desire to “migrate” with their teammates to training camp. The ad was produced by Reebok’s ad agency mcgarrybowen and features a music bed from Vashti Bunyan 1966 “Train Song.”Shout to BrandWeek

FILED IN Business & Marketing, Fashion, Sports, TV

Tags: Eli Manning, New York Giants, Reebok

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1 Comment »

Comment by Marcus "Dos Un" Holmes

2008-07-24 09:30:23

nice idea, its that time, they know ho to hype u even though its not needed for the real fan

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