The hip hop entourage isn’t what it used to be. Finally rappers (well at least the more succesful and enterprising ones) are starting to replace those iced out, gun-toting yes man for a skilled team of business-managers, marketers and publicists.

Forbes Magazine profiles 50 Cent’s new entourage who enabled him to pull in $150 million (pretax) last year and helped him oversea his various business ventures. Meet the people who made it possible for fif to have the clothing, sneakers, movies, videogames, ringtones, a record label, international tours and, soon, a line of dietary supplements.

Chris Lighty
Manager

Fifty’s right-hand man, involved in all licensing, joint venture deals; blocks bad endorsements. Has his own talent management agency, Violator.

Nikki Martin
G-Unit VP

Oversees stable of artists on Fifty’s record label. Helps run his 250,000- member ThisIs50.com, a social network and fan club.

Barry Williams
Brand Manager

Chief communicator. Keeps all of Fifty’s businesses informed of his latest mandates. Also helps scout out new investments.

Keesha Johnson
Publicist

Fields press inquiries; sets up interviews, photo shoots. Also flacks for Sean (Diddy) Combs and Kimora (Life in the Fab Lane) Lee Simmons.

Laurie Dobbins
Violator Coo

Works under Lighty, handles Fifty’s day-to-day operations and those of other artists managed by Violator.

Theodor Sedlmayr
Attorney

Takes care of all licensing, contracts, trademarks. Keeps his boss far from trouble.