MARKETING MATTERS: Mariah Carey Drops a New Perfume, ‘Lucious Pink’

Posted by Juan

Your girl may not look likek Mimi but now she can smell like her

Ever fantasize that the special woman in your life was Mariah Carey? Well now at least she can smell like her. The Platinum Plaque diva has launched her new sent called â€˜Lucious Pink‘ by Elizabeth Arden which she tells Women’s World Daily is “feminine, flirtatious and fun, and truly reflects where I am in my life now.”

So if this scent reflects where she is now, which is practically unemployed but married to Nick Cannon, her previous scent “M” must have reflected her when she was over-worked, tetering on a nervous breakdown.

True to form Mariah has been very hands on and engrossed in the fragrance process and marketing from beginning to end,” according to Ron Rolleston, executive VP of global fragrance marketing for Arden. “Everywhere she’s been, she has shared her first fragrance with her audience. She’s done record-setting personal appearances for us. She’s been our best ambassador.”Look for The Luscious Pink eaux de parfum collection at department stores soon. It will comes in sprays of three sizes - 1 oz. for $39.50, 1.7 oz. for $55 and 3.3 oz. for $65.

FILED IN Business & Marketing, Honeys, Music

Tags: Elizabeth Arden, Lucious Pink, Mariah Carey, Nick Cannon, perfume

Juan »
has blogged 1712 posts.

Contact this author »

New Audio: T-Pain feat. Flo-Rida, “Wine Slow” »

» BUSINESS MATTERS: Meet The Team Behind 50 Cent’s Money

RSS feed | Trackback URI

3 Comments »

Comment by Armine Abrahamyan

2008-06-17 01:21:28

I am glad for her , she seems to be happy and into her world.

-armine

Reply to this comment

Comment by Marcus "Dos Un" Holmes

2008-06-23 19:37:09

is that a dress or a towel

Reply to this comment

Trackback responses to this post

Mariah Carey Celebrity Gossip | BUSINESS MATTERS: Mariah Carey Drops a New Perfume, â€˜Lucious Pinkâ€™

[…] Ever fantasize that the special woman in your life was Mariah Carey? Well now at least she can smell like her. The Platinum Plaque diva has launched her new sent called â€˜Lucious Pinkâ€˜ by Elizabeth Arden which she tells Womenâ€™s World … Source: BUSINESS MATTERS: Mariah Carey Drops a New Perfume, â€˜Lucious Pinkâ€™ […]