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Tuesday, June 3, 2008 | 12:00am
MARKETING MATTERS: Pussycat Dolls Get Their Workout On At Ballys
Partnership has the dolls looking RIGHT!
Those of you members of the Highbrid Nation who live in Southern California may have spotted The
Pussycat Dolls working out at of all places…Bally. The ladies showed off their new physiques recently at the MTV Movie Awards performance and will soon sport their tones when they hit the road in promotion of their mildly highly anticipated follow-up album to their 2005 7x platinum effort.
Think the Pussycat Dolls are just trying to get it tight for the summer? Think again. Like everything in Hollywood this of course is all part of marketing partnership. In exchange for strategically placed gym cameos, Bally will feature the Pussycat Dolls new hit song “When I Grow Up” and music video in their upcoming summer advertising campaign. Marketing Matters!
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the 2 in the middle should come to my gym
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