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Thursday, May 22, 2008 | 1:00pm
MARKETING MATTERS: Kevin Garnett Verizon Fios Ad
K.G. “The Kid” featured in new Verizon Fios ad for their multi-room DVR Box
Capitalizing on Kevin Garnett’s buzz surrounding his Boston Celtics run in the playoffs Verizon Wireless has matched him up with their new Verizon Fios Multi-Room DVR product.  Building off Kevin’s unmistakable wealth the ad demonstrates how even with Kevin’s 6 flat panel tv’s he can still record and watch playback in any room of the house. My guess is if K.G. wins a chip and caps it with a Finals MVP he’ll also be cashing checks at whatever bank he likes as well.
FILED IN Business & Marketing, Sports, TV
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