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Tuesday, May 13, 2008 | 1:55pm
MARKETING MATTERS: Alicia Keys Lands 8 Figure Endorsement Deal with Vitamin Water
Details are sketchy but the cake is not!
Grammy award winner, Alicia Keys reportedly has signed an endorsement deal with Coca-Cola run Vitamin Water. There are conflicting reports as to how much bread the talented beauty will rake in. (YBF’s got it at $50 mil while Media Takeout’s got $25 Mil. Big difference I’d say.) We’ll keep you posted when more details become available. Either way this sounds like some serious cake. She would joins Kelly Clarkson as only the second artist on the popular beverages roster. Hmmmm…now that I think of it 50 Cent would kind of be her boss right? He’s already said he didn’t like her. Guess he has no veto power over there.
FILED IN Business & Marketing, Entertainment, Fashion, Honeys, Music



damn she’s fine and rich as hell
Boss? No. Not even close… I’m happy for her though. That is a slap in the face to 50 though…
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wat would make him her boss? Because he has some shares in the company? She likely got a similar deal to his and is likely sitting on some shares herself now.
Made the post more interesting…shhh! Controversy.
Good lookin out on this. I was at her LA concert not too long ago and Alicia got some Beyonce moves goin up on there! I was surprised she was dancing around. WEll now she even more rich she can buy some more of them grand pianos.
hopefully a nice “backyard” too.
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