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Friday, May 2, 2008 | 6:12pm
BUSINESS MATTERS: New Era Partners with Marvel Comics for ‘Super Heroes’ Collection
Announcement comes as Iron Man hits theaters
New Era Cap’s signature 59FIFTY is dropping a new series featuring Marvel comic book heroes and
villains. New Era, announced today that it has signed a licensing deal with Marvel to launch a new series of caps dubbed the “Super Heroes” Collection.
The announcement comes as Marvel’s Iron Man movie hits theaters. To help promote the movie and the upcoming Incredible Hulk flick, New Era will feature them as their first two collections. You can cop them at your local fitted spot or online for about $35.
New Era will release a Super Hero collection every 2-3 months with a focus on different characters including Captain America, X-Men and the Fantastic Four. New Era will also debut a cap collection in September tied release of The Punisher.
FILED IN Business & Marketing, Fashion, Movies
Should be lucrative for all parties involved.
them shits is tough, boo mets hat
won’t see no Yankee material on my posts unless its Yankee toilet paper.
that whats up new-era, dem shits looks fiya
I saw some kid on the subway with the Iron Man cap the other day