- Home
- Business & Marketing (368)
- Editorials (228)
- Entertainment (1249)
- Fashion (670)
- Highbrid (132)
- Honeys (1342)
- Humor (744)
- Music (3844)
- Need to Know (1615)
- News (1003)
- Podcasts (3)
- ARCHIVE
Tuesday, April 29, 2008 | 7:12am
MARKETING MATTERS: Beyonce and Ellen DeGeneres launch New American Express Commercial
Spot is the latest installment of the “Are you a Cardmember?” campaign and spell more bread for each.
American Express released it’s newest installment to the “Are you a Cardmember?†campaign, featuring talk show host and lesbian rights advocate, Ellen DeGeneres and Mrs. Beyonce Knowles Carter, on Monday. In the spot, Ellen is looking for her “people†as Beyoncé encourages Ellen to “have your people call my people†to get tickets to her upcoming concert.
The campaign is in effort to help promote Amex’s guide and portal to a wide variety of premium access and early on-sale offers to shows, events and experiences in everything from arts and theater, to music, sports, and film.
In addition to the television spot, two print advertisements, shot by legendary photographer Annie Leibovitz, portray Ellen as a ventriloquist and a “one man band,” capture her personal feelings about entertainment that are central to her life. The new television spot and print advertisements will debut in major broadcast outlets and weekly magazines this week.
Sorry…video won’t embedd. Here is the clip
FILED IN Business & Marketing, Fashion, Movies, Music, TV
7 Comments »
Trackback responses to this post
- Beyonce » MARKETING MATTERS: Beyonce and Ellen DeGeneres launch New American …
[…] Juan "S. Stylus" Perez wrote an interesting post today on MARKETING MATTERS: Beyonce and Ellen DeGeneres launch New American …Here’s a quick excerptEllen and Beyonce. American Express released it’s newest installment to the “Are you a Cardmember?†campaign, featuring talk show host and lesbian rights advocate, Ellen DeGeneres and Mrs. Beyonce Knowles Carter, on Monday. … […]
- ventriloquist
[…] MARKETING MATTERS: Beyonce and Ellen DeGeneres start New dweller […]
- link:www.americanexpress.com | Lasts information
[…] MARKETING MATTERS: Beyonce and Ellen DeGeneres launch New American …Ellen and Beyonce. American Express released it’s newest installment to the “Are you a Cardmember?†campaign, featuring talk show host and lesbian rights advocate, Ellen DeGeneres and Mrs. Beyonce Knowles Carter, on Monday. …Highbrid Nation - http://highbridnation.com […]
Obama Gets One Last Dance With Ellen Degeneres
A few months back Barack Obama made headlines when he got his dance on with talk show host Ellen
Terrance Howard Seeing Naomi Campbell?
At a recent press conference for his new movie “Pride,†Terrence Howard answered quest
Happy Birthday Franklin, Gretzky, Baker & Degeneres!!!
Gospel artist Kirk Franklin turns 37 today. NHL Hockey great Wayne Gretzky turns 46 today
Beyonce Planning to Retire?
Reports are that Beyonce is planning to retire after her next Album. Rumors are that she told he
Jay-Z/ Universal Up The Anti: Now Offer Exclusive Video for Thumbplay Users
Content Provider to release 8 Jigga videos for download to your mobile device
50 Cent Still Talking Mess And Making Excuses
At this point 50 might benefit from keeping his mouth shut.
IN Music
Teen Rapper Sentenced After Being Convicted of Killing Rival over Internet Beef
British rapper struck rival with a brick after meeting in a chance encounter
IN Music, Need to Know
50 cent Advertising Barack Obama beef beyonce Business busta rhymes Chris Brown Common death Diddy doo doo Fashion Fat Back Fat back award first look G-Unit Hillary Clinton Hip Hop Honeys image of the day Jadakiss Jay-Z John McCain Kanye West Lil Wayne Ludacris Mariah Carey Marketing Mary J Blige midnight ecstasy Money Music Nas nba ne-yo New Audio Nike Presidential Election R. Kelly Racism Rick Ross Rihanna T-Pain T.I. The Game Usher Vote Young Buck Young Jeezy
ellen…she is funny for a lesbo
I think lesbos by nature are funny.
lol
Yea, I saw that Ad on YouTube… was very disappointed… that its not getting the number of views that it deserves. If you see videos for Beyonce, they have over 500 million views alone on YouTube and videos of Ellen are about 50million. Yea, I know you might be wondering how can I calculate all the views for all the videos of Beyonce or Ellen or American Express. I use Scope, the amazing video measurement and engagement platform by divinity Metrics.
How is it possible that Amex cannot even get 50k views when their Brand ambassadors get 500m and 50m views respectively???? This is sheer waste of Marketing dollars… does american express really care about promoting their new ad? or just let it die in the online world?