Last fall, Courvoisier Cognac launched their “Find Greatness Within” ad campaign featuring music mogul Jermaine Dupri and yesterday the brand announced that Jonas Bevacqua, co-founder of LiftedResearch Group (LRG) will be joining Durpi.

As part of the marketing push, Courvoisier and LRG have released a limited edition customized Crackberry, iPhone and iPod. Plus they have locked up with Complex Media to put a unique co-branded retail experience called the “Pop-Up Shop.” Brandweek is reporting that these temporary clothing shops will spring up for 3 days only in in five major U.S. cities starting on April 17th in Los Angeles and showcase exclusive co-branded designs customized personally by Bevacqua. After the tour, merchandise from the Pop-Up Shops will be auctioned off, with proceeds going to Sweat Equity Enterprises, an entrepreneur-based, non- profit organization that serves aspiring designers in underserved communities.

Make sure you peep the website. Following the L.A. launch, the Pop-Up Shop tour continues as follows:

* April 24-26, San Francisco @ True
* May 1-3, Houston @ End Zone Fashions
* May 8-10, Miami @ ARRIVE
* May 15-17, New York City @ Reed Space