MTV made Danity Kane

According to a report based on findings published by comScore Media Metrics, MTV Networks Music Group is reporting a serge in the last 12 months of unique visitors to its MTV.com , VH1.com, CMT.com music destinations believed to be fueled its new rich music programming.   The serge, MTV claims is has direct correltation to the apparent stumble by former online music destinations leaders like  Yahoo! and MySpace Music.

MTV has attributed their recent success to exclusive programming like The exclusive premiere on Viacom properties of Mariah Carey’s “Touch My Body,”and  Usher’s new single, “Love In This Club,” The exclusive MTV music video premieres of Danity Kane’s “Damaged” and Day26′s “Got Me Going,” along with exclusive audio streams of the groups’ new albums a week before their retail availability.

They also saw a spike on VH1 where they streamed full-length online episodes of “VH1 Storytellers: Snoop Dogg,” “VH1 Storytellers: Mary J. Blige” and VH1 Soul’s “SoulStage: Erykah Badu.”

Now although this is a classic move by MTV to add credibility to perhaps a jump in ad rates to commercial clients this is worth noting.   Online content seekers are coming back to the corporate America.  Where as 5 years ago, the Yahoos! of the world were seen as the Anti-Corporate destination by leading the new media charge and drawing in billions of young web surfers the trends have swung back to the corporate machines.  They have harnessed the media and are now better equipped to bring you the unique content you’re looking for.