Comments on: BUSINESS MATTERS: Island Def Jam/ Tag Body Spray announce Joint Partnership: Tag Records http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/ Wed, 03 Dec 2008 05:13:43 +0000 http://wordpress.org/?v=2.3.1 By: » TAG Records Announce Winners of TAG’s ‘Make History National Grants Program’ | Highbrid Nation | Because Knowledge is Power http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-123532 » TAG Records Announce Winners of TAG’s ‘Make History National Grants Program’ | Highbrid Nation | Because Knowledge is Power Tue, 21 Oct 2008 23:02:56 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-123532 [...] we first announced the creation of TAG Records, you know the joint venture between Procter & Gamble’s TAG brand and Island Def Jam, many [...] […] we first announced the creation of TAG Records, you know the joint venture between Procter & Gamble’s TAG brand and Island Def Jam, many […]

]]> By: Nova http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-80739 Nova Tue, 09 Sep 2008 02:21:07 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-80739 I love music, I love making music I'm The ONE for the job I love music, I love making music I’m The ONE for the job

]]> By: JD’s thoughts « FUTURE CEO http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-66634 JD’s thoughts « FUTURE CEO Mon, 25 Aug 2008 18:38:52 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-66634 [...] phlimg With statements like that, it makes me wonder how long will it take Island to drop him. He’s already set with TAG Records [...] […] phlimg With statements like that, it makes me wonder how long will it take Island to drop him. He’s already set with TAG Records […]

]]> By: » MARKETING MATTERS: The Production of Jermaine Dupri’s New Tag Records/ Body Spray Commericals | Highbrid Nation | Because Knowledge is Power http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-54300 » MARKETING MATTERS: The Production of Jermaine Dupri’s New Tag Records/ Body Spray Commericals | Highbrid Nation | Because Knowledge is Power Tue, 08 Jul 2008 17:35:31 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-54300 [...] in April, we told you joint partnership between Island Def Jam Music Group and Proctor and Gamble’s TAG branded body spray in the formation of the Tag Records.  At the time, Island Def Jam Czar, [...] […] in April, we told you joint partnership between Island Def Jam Music Group and Proctor and Gamble’s TAG branded body spray in the formation of the Tag Records.  At the time, Island Def Jam Czar, […]

]]> By: Ryann http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-36478 Ryann Wed, 16 Apr 2008 01:29:55 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-36478 Excuse me, but I thought labels handled promotion and marketing! Why does Island/Def Jam need Proctor and Gamble’s money to help promote artists? 

In the past, artists got a corporate sponsor on their own and kept the money they made from that deal. Are the labels trying to change the game? Now, you get a sponsor with your record deal... I wonder who gets to keep the money now? This is just another way for the majors to say they are helping artists while doing the exact opposite, as always. 

 Excuse me, but I thought labels handled promotion and marketing!

Why does Island/Def Jam need Proctor and Gamble’s money to help promote artists? 

In the past, artists got a corporate sponsor on their own and kept the money they made from that deal. Are the labels trying to change the game?

Now, you get a sponsor with your record deal… I wonder who gets to keep the money now? This is just another way for the majors to say they are helping artists while doing the exact opposite, as always. 



]]> By: BIG-CEE http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-36201 BIG-CEE Mon, 14 Apr 2008 22:14:05 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-36201 PEACE & BLESSING TO ALL. MY COMMENT IS HOW DO I GO ABOUT SUMMITING A PRESS PACKAGE TO TAG RECORDS. I HAVE AN ARTIST THAT I WOULD LIKE TO BE HEARD. THANKS TO ALL IN ADVANCE.. PEACE & BLESSING TO ALL. MY COMMENT IS HOW DO I GO ABOUT SUMMITING A PRESS PACKAGE TO TAG RECORDS. I HAVE AN ARTIST THAT I WOULD LIKE TO BE HEARD.
THANKS TO ALL IN ADVANCE..

]]> By: Juan "S. Stylus" Perez http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35659 Juan "S. Stylus" Perez Fri, 11 Apr 2008 05:27:16 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35659 Exactly. I think Mike is touching upon my point. I think the industry is resigned to the fact that A)They really can't sell music and compete with illegal downloading and iTunes song by song purchases and B) Hip Hop music is commercial as is. Clearly this won't be a label for your though provoked emcee. This is about making money and since big brother is watching you can bet the music is going to be commercial. From a money perspective...I like it. Exactly. I think Mike is touching upon my point. I think the industry is resigned to the fact that A)They really can’t sell music and compete with illegal downloading and iTunes song by song purchases and B) Hip Hop music is commercial as is.
Clearly this won’t be a label for your though provoked emcee. This is about making money and since big brother is watching you can bet the music is going to be commercial. From a money perspective…I like it.

]]> By: Mike "Evorgleb" Belgrove http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35650 Mike "Evorgleb" Belgrove Fri, 11 Apr 2008 03:56:48 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35650 Well if its a matter of making hits, you probably can't get much better than Dupri. I agree though, in the end people still wont buy music. But maybe they don't really wont to sell music. Maybe the point is to still sell deodorant, feel me? Well if its a matter of making hits, you probably can’t get much better than Dupri. I agree though, in the end people still wont buy music. But maybe they don’t really wont to sell music. Maybe the point is to still sell deodorant, feel me?

]]> By: Taste Great, Less Filling http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35636 Taste Great, Less Filling Fri, 11 Apr 2008 01:38:09 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35636 so tag finds it's way into the urban community and IDJ finds a heavy weight investor to pay for the artist budget. pretty good trade but in no way is it genius! it doesn't matter if you have a $2 or $6 million dollar budget, you still have to make a hit record for either party to benifit. once Tag releases a record, if it's wack, it will completely tarnish the Tag brand and if it's hot, Tag will sell a little more and then people will still download for free and then the music biz is back to square one. and i think this will really take cred away from urban artist by instantly making them commercial. i dont think this is the answer. so tag finds it’s way into the urban community and IDJ finds a heavy weight investor to pay for the artist budget. pretty good trade but in no way is it genius! it doesn’t matter if you have a $2 or $6 million dollar budget, you still have to make a hit record for either party to benifit. once Tag releases a record, if it’s wack, it will completely tarnish the Tag brand and if it’s hot, Tag will sell a little more and then people will still download for free and then the music biz is back to square one. and i think this will really take cred away from urban artist by instantly making them commercial. i dont think this is the answer.

]]> By: Juan "S. Stylus" Perez http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35619 Juan "S. Stylus" Perez Thu, 10 Apr 2008 20:37:47 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35619 After having some time to process it I still agree this is revolutionary however, the bi-product of this is even further watered down music. You KNOW these corporations like P&G won't allow artists essentially representing their label to be to controversial. After having some time to process it I still agree this is revolutionary however, the bi-product of this is even further watered down music. You KNOW these corporations like P&G won’t allow artists essentially representing their label to be to controversial.

]]> By: Yeti http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35614 Yeti Thu, 10 Apr 2008 20:24:21 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35614 I agree this is a revolutionary idea and one that music needs right now, but the real test will be where TAG Records is a year from now. Press and people like to talk anything new...but a lot of ventures just slowly fade away w/o anyone noticing. I agree this is a revolutionary idea and one that music needs right now, but the real test will be where TAG Records is a year from now. Press and people like to talk anything new…but a lot of ventures just slowly fade away w/o anyone noticing.

]]> By: Juan "S. Stylus" Perez http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35606 Juan "S. Stylus" Perez Thu, 10 Apr 2008 20:06:26 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35606 Have yall peeped the way Tag promotes their product? Its almost like the deodorant for stinky youth as an alternative to showers. "No time for a shower? Spray Tag on your skin and peel the dirt right off your body." Have yall peeped the way Tag promotes their product? Its almost like the deodorant for stinky youth as an alternative to showers. “No time for a shower? Spray Tag on your skin and peel the dirt right off your body.”

]]> By: Marcus "Dos Un" Holmes http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35598 Marcus "Dos Un" Holmes Thu, 10 Apr 2008 18:28:49 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35598 thats wzup the kid might get a tag deal thats wzup the kid might get a tag deal

]]> By: MissInfo.tv BLOG » Def Jam and Tag Bodyspray to make urban-tastic youth-erific shower-fresh rap music http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35595 MissInfo.tv BLOG » Def Jam and Tag Bodyspray to make urban-tastic youth-erific shower-fresh rap music Thu, 10 Apr 2008 18:03:19 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35595 [...] the friendly folks at HighbridNation hit me about this new deal between Island Def Jam and Proctor and Gamble. More specifically Proctor [...] […] the friendly folks at HighbridNation hit me about this new deal between Island Def Jam and Proctor and Gamble. More specifically Proctor […]

]]> By: Juan "S. Stylus" Perez http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35579 Juan "S. Stylus" Perez Thu, 10 Apr 2008 16:18:17 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35579 I think Starbucks was on to something but this is more targetted. Coffee drinkers are a certain demo. Starbucks is so unique in its massive size and popularity that it works. No one can really retrofit the blueprint. With Tag Records the label and the brand are targeting listeners not consumers. We'll see. I'm very intrigued however. I think Starbucks was on to something but this is more targetted. Coffee drinkers are a certain demo. Starbucks is so unique in its massive size and popularity that it works. No one can really retrofit the blueprint. With Tag Records the label and the brand are targeting listeners not consumers. We’ll see. I’m very intrigued however.

]]> By: Mike "Evorgleb" Belgrove http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35576 Mike "Evorgleb" Belgrove Thu, 10 Apr 2008 16:10:17 +0000 http://highbridnation.com/2008/04/10/business-matters-island-def-jam-tag-body-spray-announce-joint-partnership-tag-records/#comment-35576 I see this as being the future of music. Though I think <a href="http://highbridnation.com/2007/03/12/starbucks-concord-form-hear-music-label/" rel="nofollow">what Starbucks did</a> may trump this I see this as being the future of music. Though I think what Starbucks did may trump this

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