Endorsements abound for LeBron James on his conquest to become the first billionaire in sports. His latest deal: Glaceau VitaminWater.  James, the one-time pitchman for Powerade has stepped it up to my sports drink of choice and according to the Clevelander plays a plays a GQ lawyer rocking a Ralph Lauren suit and Gucci kicks.

Bron Bron released a statement about the spot to the AP:

‘You want people to see a different side of you. It would be easy for me to do a commercial on the basketball court, shooting a ball through a hoop. People see me do that everyday and they see the highlights all the time. ”But in my ads you see me doing other things. A company like VitaminWater has always done things differently, so it was easy. I didn’t even have to suggest it. They already had it going, so it was easy to fit in.”

Look for the spot to launch around the NBA Playoffs. Photo courtesy The.LifeFiles