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Thursday, March 27, 2008 | 9:12pm
MARKETING MATTERS: Lebron New Pitchman For Vitamin Water
NBA Superstar joins David Wright and Big Papi as pitchman for Glaceau Vitamin Water
Endorsements abound for LeBron James on his conquest to become the first billionaire in sports. His latest deal: Glaceau VitaminWater. James, the one-time pitchman for Powerade has stepped it up to my sports drink of choice and according to the Clevelander plays a plays a GQ lawyer rocking a Ralph Lauren suit and Gucci kicks.
Bron Bron released a statement about the spot to the AP:
‘You want people to see a different side of you. It would be easy for me to do a commercial on the basketball court, shooting a ball through a hoop. People see me do that everyday and they see the highlights all the time. ”But in my ads you see me doing other things. A company like VitaminWater has always done things differently, so it was easy. I didn’t even have to suggest it. They already had it going, so it was easy to fit in.”
Look for the spot to launch around the NBA Playoffs. Photo courtesy The.LifeFiles
FILED IN Business & Marketing, Sports, TV
