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Wednesday, March 26, 2008 | 7:45am
Vogue Under Fire By ESPN Columnist For ‘Savage’ Depiction of Lebron on Recent Cover
Columnist calls the cover a case of “the black athlete being reduced to savage”
Last week, Dos Un told gave you the First Look at Lebron James’ historic cover feature on this month’s Vogue Magazine, becoming the first African-American Male in HISTORY to do so. Apparently ESPN.com columnist Jemele Hill (an African-American), took offense to it design calling the picture of LeBron and white supermodel Giselle Bundchen another case of “the black athlete being reduced to savage.”
“LeBron has Gisele in one hand and a basketball in the other. LeBron is dressed in basketball gear, with his muscles flexing, tattoos showing and bared teeth. Gisele, on the other hand, is wearing a gorgeous slim-fitting dress, and smiling,” she wrote in her Page 2 column on ESPN.com. “She looks like she’s on her way to something fashionable and exciting. He looks like he’s on his way to a pickup game for serial killers.
“Now, maybe the point was to show the contrast between brawn and beauty, masculinity versus femininity, strength versus grace. But Vogue’s quest to highlight the differences between superstar athletes and supermodels only successfully reinforces the animalistic stereotypes frequently associated with black athletes.
“A black athlete being reduced to a savage is, sadly, nothing new. But this cover gave you the double-bonus of having LeBron and Gisele strike poses that others in the blogosphere have noted draw a striking resemblance to the racially charged image of King Kong enveloping his very fair-skinned lady love interest.”
Ok miss you may be going a bit far. When we first talked about the cover no one in our comments drew that conclusion. She further goes on to site the 2002 Sports Illustrated cover that featured Charles Barkley chained like a slave, the Ricky Williams wedding dress on an ESPN The Magazine and theTerrell Owens-Nicolette Sheridan ‘Monday Night Football‘ controversial bit as past experiences of black athletes being presented in photos as angry, overly aggressive, overly sexual, or just plain emasculated: ”
So what did Labron think about the cover? When first approached for reaction by his hometown Beacon Journal he said he was unaware of the story and said
“I was just having fun with it, I was just showing a little emotion. We had a few looks and that was the best one we had. Everything my name is on is going to be criticized, in a good way or a bad way. Who cares, honestly, at the end of the day.”
I’d probably have to agree.
FILED IN Fashion, Need to Know, News, Sports
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I have a friend from the UK who e-mailed me about this. She calls it racism at its worst. I thought she was reading into it a bit too much.
Racism never came to mind. She is planting a seed, like many others, and now I’m still saying to myself: I don’t see the big deal.
This is a reach.
agreed. I missed it at first so I can’t now go waiving the flag on it.
Its obviously made to look like King Kong but so what? What the heck makes that racist? That’s black people reaching again. I’m sure the people at Vouge said, “lets have LeBron on the cover but lets make him look a savage beast because he’s black”
you’d have to admit its a little weird though. A fashion magazine having him in generic basketball gettup. Not even his Cleveland Cavs uniform. He’s often GQ…interesting.
The spread has to deal with Dream Teams: Models & Athletes. Everyone in the spread is wearing something that depicts their sport.
so? I’m not sure I understand why does he look like he’s screaming. Would Michael Jordan be on the cover like that? No he’d be in a suit holding the basketball.
You’re right. He shouldn’t be. I reviewed the other pictures from the spread and no one else is so animated. But MJ wouldn’t be wearing a suit for the spread considering the theme.
Seems as though someone from LJ’s camp should have had a better handle on this one.
Maybe you hit on something there. Especially since Lebron wants to be the first Billionaire Athlete he’s gotta be careful how he’s construed in the public eye. Now I’m more cynical than most and I missed the reference and still don’t think its a big deal so there maybe someone already in place at his camp who just overlooked it as well.
As far as I’m concerning White Chick is happy to be there. She isn’t looking like she is screaming. She looks all too happy to be scooped up by the black guy looking like a beast.
But if it was Tom Brady (her boyfriend) she’d be in a suit. Like I said I won’t back track on my statement…I don’t think they’re racism of any sort in this but it is curious the choice of creative. I mean they could have played on the Royalty of the word “King” instead of “King” Kong.
You’re right. The creative direction is questionable. No argument there.
Who truly knows what was in their minds at the time of making that decision? I’m sure they will come to the table and say, “no, it wasn’t like that. How could people think that?”
My first thought is still the same. I didn’t think it was racist when I first saw the cover.