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Tuesday, March 25, 2008 | 8:56am
MARKETING MATTERS: Dove and Alicia Keys Team Up With ‘Fresh Takes’ Microseries
A very interesting and effective marketing tactic
Dove and Alicia Keys have partnered to collaborate on a really interesting marketing venture. Dove is sponsoring a new “micro-series” called “Fresh Takes” featuring Alicaia Keys as a PR executive. It airs during MTV’s hit show, The Hills, a show catered toward MTV’s 20+ women.
“Fresh Takes,” which premiered last night follows Keys and her two homegirls as the twenty-somethings try to balance career, relationship, beauty, family and friends. The premier coincides with the launch of new Dove “Go Fresh,”a fragranced soap product. Peep the preview.
“I am so excited to be starring in ‘Fresh Takes’ created by Dove go fresh because it puts the pressures that I deal with every day in a new light and opens my eyes to the reality that I can be successful in many different ways and have every reason to feel beautiful right now,” says Keys. “I hope the series inspires other 20-somethings to get a fresh take on the pressures in their lives and start enjoying the ride.”
FILED IN Business & Marketing, Entertainment, Honeys, Music, TV
I think this is a natural fit for her.
I’m actually enjoying the creativity of the advertising package. You can’t beat a good long form commercial that is set to entertain and teach you at the same time.
That’s exactly why I try to keep up with the Marketing Matters column. I know a few ad execs that read it and if we can get them to think OUT-OF-THE Box like Dove did here maybe we won’t be spoon fed all this crap all the time. Good looks on the heads up Thought!
I’m looking forward to the microseries. Unfortunately I have to sift thru “The Hills” to see it! Yuck!
I’m sure you’ll be able to watch it online somewhere. At a YouTube near you.
Very true.
Yeah they’re up already. You can go to http://www.mtv.com/asm/dove/ to watch the first one. They’re 5 minutes each. Enjoy.
so fine
RIGHT! I was looking online today at some pictures. Mama is gorgeous and only gets better.
much agreed
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